Sitting at the intersection of style and function, CUUP creates bras and underwear featuring luxury fabrics and innovative designs that allow you to feel supported by your first layer--and feel pretty, too. Based on measurements from real women, CUUP features a dynamic sizing system that delivers the same style and support across 53 sizes--accentuating your natural form and giving you the confidence and comfort you need to look and feel your best.

CUUP bras and panties aren't the only way the brand delivers support, though. By using soft, breathable, TENCEL™ Modal yarn made from sustainably sourced wood pulp and regenerated nylon made from fishing nets, discarded fabrics, and recycled nylon, CUUP is providing support to Mother Nature. Through its current and ongoing sustainability initiatives, CUPP makes it easy to refresh your top drawer--and feel good about it.

CUUP Bras. From the cult-favorite CUUP balconette to the brand's plunge bras and bralettes, our newest collection of CUUP bras delivers gentle shaping that's impossibly soft and virtually undetectable even under your favorite silk camisole. Find your perfect fit and discover how comfortable support can be.

CUUP Panties. Whether you prefer full coverage or barely-there styles, CUUP underwear delivers looks to complement your own. Crafted with just the right amount of stretch, you'll find panties that will hug your curves but never stretch out--for all-day comfort you can count on. See the latest CUUP underwear in classic hues and pop-of-color palettes.

cuup

The Bikini Modal

The High Waist Briefs