Viral Beauty Products

(76)

Yves Saint Laurent Beauty
Make Me Blush Bold Blurring Powder Blush
Current price $46.00; ;
Review rating: 4.8 out of 5; 2,271 reviews;
Best seller
Loyallists: $25 Reward for every $100
HABIBI NY
Jasmine Oud Absolute Eau de Parfum 2.5 oz.
Current price $135.00; ;
Review rating: 4.5 out of 5; 209 reviews;
Online exclusive!
Loyallists: $25 Reward for every $100
Shark
FlexStyle™ Air Styling & Drying System
Current price $199.99; 43% off;
Previous price $349.99
Review rating: 4.3 out of 5; 2,186 reviews;
Yves Saint Laurent Beauty
Couture Mini Clutch Luxury Eyeshadow Palette
Current price $69.00; ;
Review rating: 4.7 out of 5; 854 reviews;
Best seller
Loyallists: $25 Reward for every $100
Clé de Peau Beauté
Concealer SPF 27
Current price $77.00; ;
Review rating: 4.4 out of 5; 445 reviews;
Best seller
Loyallists: $25 Reward for every $100
Biologique Recherche
Masque Vivant 3.4 oz.
Current price $95.00; ;
Review rating: 5 out of 5; 2 reviews;
Best seller
Loyallists: $25 Reward for every $100
Charlotte Tilbury
Lip Cheat Re-Shape & Re-Size Lip Liner
Current price $28.00; ;
Review rating: 4.6 out of 5; 4,928 reviews;
Best seller
Loyallists: $25 Reward for every $100
Patchology
FlashPatch™ Rejuvenating Eye Gels
Current price $50.00; ;
Review rating: 4.6 out of 5; 634 reviews;
Loyallists: $25 Reward for every $100
Yves Saint Laurent Beauty
Loveshine Lip Oil Stick
Current price $45.00; ;
Review rating: 4.7 out of 5; 1,244 reviews;
Best seller
Loyallists: $25 Reward for every $100
Clinique
Almost Lipstick
Current price $25.00; ;
Review rating: 4.6 out of 5; 6,527 reviews;
Best seller
Loyallists: $25 Reward for every $100
Clé de Peau Beauté
UV Protective Cream SPF 50+ 1.8 oz.
Current price $150.00; ;
Review rating: 4.5 out of 5; 218 reviews;
Asian owned and/or founded
Loyallists: $25 Reward for every $100
Yves Saint Laurent Beauty
Lash Clash Extreme Volume Mascara
Current price $34.00; ;
Review rating: 4.6 out of 5; 7,548 reviews;
Best seller
Loyallists: $25 Reward for every $100
Hourglass
Phantom Volumizing Glossy Balm
Current price $38.00; ;
Review rating: 4.6 out of 5; 497 reviews;
Fashion director find
Loyallists: $25 Reward for every $100
CHANEL
LA MOUSSE Camellia Cleansing Cream to Foam 5 oz.
Current price $70.00; ;
Review rating: 4.6 out of 5; 631 reviews;
Best seller
Le Labo
Santal 26 Classic Candle 8.6 oz.
Current price $90.00; ;
Review rating: 4.5 out of 5; 8 reviews;
Best seller
Loyallists: $25 Reward for every $100
Kind Patches
NAD+ Patches
Current price $15.00; ;
Loyallists: $25 Reward for every $100
DIOR
Forever Glow Star Filter Multi Use Highlighter - Complexion Enhancing Fluid
Current price $57.00; ;
Review rating: 4.7 out of 5; 574 reviews;
Loyallists: $25 Reward for every $100
Yves Saint Laurent Beauty
Touche Éclat Awakening Concealer Click Pen
Current price $40.00; ;
Review rating: 4.7 out of 5; 1,660 reviews;
Best seller
Loyallists: $25 Reward for every $100
Clarins
Lip Comfort Oil 0.24 oz.
Current price From $30.00 to $32.00; ;
Review rating: 4.7 out of 5; 5,580 reviews;
Loyallists: $25 Reward for every $100
Touchland
Glow Mist Hand Sanitizer - Rosewater 1 oz. (500 sprays)
Current price $16.00; ;
Review rating: 4.7 out of 5; 10 reviews;
Fashion director find
Loyallists: $25 Reward for every $100
Charlotte Tilbury
Airbrush Flawless Setting Spray
Current price From $25.00 to $59.00; ;
Review rating: 4.7 out of 5; 2,766 reviews;
Best seller
Loyallists: $25 Reward for every $100
Kitsch
Satin Heatless Curling Set - Sunset Tie Dye
Current price $18.00; ;
Review rating: 4.1 out of 5; 1,380 reviews;
Loyallists: $25 Reward for every $100
Parfums de Marly
Delina Eau de Parfum
Current price From $250.00 to $410.00; ;
Review rating: 4.7 out of 5; 145 reviews;
Best seller
Loyallists: $25 Reward for every $100
M·A·C
Squirt Plumping Gloss Stick 0.08 oz.
Current price $26.00; ;
Review rating: 4.5 out of 5; 677 reviews;
Loyallists: $25 Reward for every $100
111SKIN
Celestial Black Diamond Lifting & Firming Face Sheet Mask, Pack of 5
Current price $140.00; ;
Review rating: 4.8 out of 5; 87 reviews;
Loyallists: $25 Reward for every $100
NuFace
Trinity+ Facial Toning Device & Primer
Current price $395.00; ;
Review rating: 4.4 out of 5; 300 reviews;
Loyallists: $25 Reward for every $100
NuFace
Mini+ Facial Toning Device & Primer - Purple
Current price $250.00; ;
Review rating: 4.5 out of 5; 318 reviews;
Loyallists: $25 Reward for every $100
Kitsch
Satin Wrapped Flexi Rods, Set of 6
Current price $18.00; ;
Review rating: 3.7 out of 5; 154 reviews;
Loyallists: $25 Reward for every $100
HABIBI NY
Desert Oud Eau de Parfum 2.5 oz.
Current price $135.00; ;
Review rating: 4.4 out of 5; 575 reviews;
Online exclusive!
Loyallists: $25 Reward for every $100
Charlotte Tilbury
Big Lip Plumpgasm Plumping Lip Gloss 0.18 oz.
Current price $37.00; ;
Review rating: 4.5 out of 5; 1,672 reviews;
Fashion director find
Loyallists: $25 Reward for every $100
Givenchy
Prisme Libre Ultra Blurring & Color Correcting Loose Setting Powder
Current price From $34.00 to $64.00; ;
Review rating: 4.6 out of 5; 2,962 reviews;
Loyallists: $25 Reward for every $100
Kiehl's Since 1851
Truly Targeted Overnight Blemish Patch
Current price $16.00; ;
Review rating: 4.5 out of 5; 327 reviews;
Loyallists: $25 Reward for every $100
Yves Saint Laurent Beauty
Candy Glaze Lip Gloss Stick
Current price $43.00; ;
Review rating: 4.7 out of 5; 4,719 reviews;
Fashion director find
Loyallists: $25 Reward for every $100
Shiseido
Ultimune Power Infusing Oil 2.5 oz.
Current price $75.00; ;
Review rating: 4.2 out of 5; 23 reviews;
Asian owned and/or founded
Loyallists: $25 Reward for every $100
Briogeo
Scalp Revival Charcoal + Coconut Oil Micro Exfoliating Shampoo 8 oz.
Current price $42.00; ;
Review rating: 4.4 out of 5; 2,356 reviews;
Loyallists: $25 Reward for every $100
Peter Thomas Roth
Instant FIRMx Eye Temporary Eye Tightener 1 oz.
Current price $39.00; ;
Review rating: 3.2 out of 5; 1,801 reviews;
Loyallists: $25 Reward for every $100
Ora
Facial Cooling Ice Globes 2 Piece Set
Current price $60.00; ;
Loyallists: $25 Reward for every $100
T3
Volumizing Hot Rollers Luxe
Current price $169.99; ;
Review rating: 4.2 out of 5; 281 reviews;
Loyallists: $25 Reward for every $100
DR. BARBARA STURM
The Peptide Serum 1.01 oz.
Current price $260.00; ;
Review rating: 5 out of 5; 164 reviews;
Woman owned and/or founded
Loyallists: $25 Reward for every $100
Guerlain
Rouge G Customizable Lipstick
Current price From $42.00 to $44.00; ;
Review rating: 4.6 out of 5; 524 reviews;
Best seller
Loyallists: $25 Reward for every $100
Hourglass
Vanish™ Seamless Finish Liquid Foundation Stick 0.25 oz.
Current price $49.00; ;
Review rating: 4.4 out of 5; 2,447 reviews;
Best seller
Loyallists: $25 Reward for every $100
Sisley Paris
Black Rose Skin Infusion Cream 1.6 oz.
Current price $270.00; ;
Review rating: 4.4 out of 5; 576 reviews;
Best seller
Loyallists: $25 Reward for every $100
Le Labo
Santal 33 Eau de Parfum
Current price From $110.00 to $340.00; ;
Review rating: 4.7 out of 5; 59 reviews;
Best seller
Loyallists: $25 Reward for every $100
La Prairie
White Caviar Light Infusion Essence 5 oz.
Current price $370.00; ;
Review rating: 5 out of 5; 2 reviews;
Loyallists: $25 Reward for every $100
SK-II
Facial Treatment Essence (Pitera Essence)
Current price From $99.00 to $325.00; ;
Review rating: 4.4 out of 5; 6,996 reviews;
Best seller
Loyallists: $25 Reward for every $100
Biologique Recherche
Crème M.E.C. 1.7 oz.
Current price $225.00; ;
Review rating: 5 out of 5; 1 reviews;
Loyallists: $25 Reward for every $100
Peter Thomas Roth
Cucumber Gel Mask Extreme De Tox Hydrator 5 oz.
Current price $55.00; ;
Review rating: 4.7 out of 5; 254 reviews;
Loyallists: $25 Reward for every $100
OSEA Malibu
Undaria Algae Body Oil
Current price $84.00; ;
Review rating: 4.7 out of 5; 2,436 reviews;
Loyallists: $25 Reward for every $100
Dr. Diamond's Metacine
InstaFacial® Plasma Bioactive Growth Factor Serum
Current price From $110.00 to $200.00; ;
Review rating: 4.7 out of 5; 462 reviews;
Fashion director find
Loyallists: $25 Reward for every $100
Kind Patches
Collagen Patches
Current price $15.00; ;
Loyallists: $25 Reward for every $100
La Prairie
Skin Caviar Luxe Cream Moisturizer
Current price From $385.00 to $1,100.00; ;
Review rating: 4.6 out of 5; 660 reviews;
Best seller
Loyallists: $25 Reward for every $100
Bobbi Brown
Vitamin Enriched Face Base Priming Moisturizer
Current price From $25.00 to $113.00; ;
Review rating: 4.8 out of 5; 4,477 reviews;
Loyallists: $25 Reward for every $100
Jolie
Filtered Showerhead
Current price $169.00; ;
Review rating: 3.6 out of 5; 5 reviews;
Fashion director find
Loyallists: $25 Reward for every $100
DS & DURGA
Big Sur After Rain Candle
Current price $75.00; ;
Review rating: 4.5 out of 5; 20 reviews;
Fashion director find
Loyallists: $25 Reward for every $100
Guerlain
Abeille Royale Watery Oil Serum
Current price From $65.00 to $160.00; ;
Review rating: 4.7 out of 5; 1,102 reviews;
Fashion director find
Loyallists: $25 Reward for every $100
IGK Hair
Expensive Clear Gloss Top Coat 4.2 oz.
Current price $34.00; ;
Review rating: 4 out of 5; 344 reviews;
Loyallists: $25 Reward for every $100
Kiehl's Since 1851
Creamy Eye Treatment with Avocado
Current price From $40.00 to $62.00; ;
Review rating: 4.4 out of 5; 4,982 reviews;
Best seller
Loyallists: $25 Reward for every $100
Estée Lauder
Advanced Night Repair Synchronized Multi-Recovery Complex Serum
Current price From $85.00 to $258.00; ;
Review rating: 4.6 out of 5; 24,012 reviews;
Best seller
Loyallists: $25 Reward for every $100
BYREDO
Gypsy Water Eau de Parfum
Current price From $90.00 to $330.00; ;
Review rating: 4.4 out of 5; 608 reviews;
Loyallists: $25 Reward for every $100
DS & DURGA
I Don't Know What Eau de Parfum
Current price From $225.00 to $300.00; ;
Review rating: 4 out of 5; 87 reviews;
Loyallists: $25 Reward for every $100

Viral Makeup & Skincare Products

Whether you're a seasoned social scroller or just want to get (or stay!) up to date on beauty trends, our collection of viral beauty products is worth the hype. From BeautyTok favorites to IG darlings, these holy grail products are breaking the internet one "like" at a time. Because the buzz refreshes faster than your FYP, we've worked tirelessly to keep up with our ever-changing rotation of celeb-approved, influencer-backed viral beauty products.

Consider cult-favorite fragrances from up-and-coming brands, seasoned skin care products that are suddenly finding the limelight (and rightfully so!), TikTok beauty products found in viral makeup hacks (see #TikTokMadeMeBuyIt), and popular Korean skin care products for that glass skin aesthetic.

Want more? Shop beauty best sellers and our assortment of beauty essentials—and make your favorite beauty trends your own.

Viral Beauty Products

Make Me Blush Bold Blurring Powder Blush

Jasmine Oud Absolute Eau de Parfum 2.5 oz.

FlexStyle™ Air Styling & Drying System

Couture Mini Clutch Luxury Eyeshadow Palette

Concealer SPF 27

Masque Vivant 3.4 oz.

Lip Cheat Re-Shape & Re-Size Lip Liner

FlashPatch™ Rejuvenating Eye Gels

Loveshine Lip Oil Stick

Almost Lipstick

UV Protective Cream SPF 50+ 1.8 oz.

Lash Clash Extreme Volume Mascara

Phantom Volumizing Glossy Balm

LA MOUSSE Camellia Cleansing Cream to Foam 5 oz.

Santal 26 Classic Candle 8.6 oz.

NAD+ Patches

Forever Glow Star Filter Multi Use Highlighter - Complexion Enhancing Fluid

Touche Éclat Awakening Concealer Click Pen

Lip Comfort Oil 0.24 oz.

Glow Mist Hand Sanitizer - Rosewater 1 oz. (500 sprays)

Airbrush Flawless Setting Spray

Satin Heatless Curling Set - Sunset Tie Dye

Delina Eau de Parfum

Squirt Plumping Gloss Stick 0.08 oz.

Celestial Black Diamond Lifting & Firming Face Sheet Mask, Pack of 5

Trinity+ Facial Toning Device & Primer

Mini+ Facial Toning Device & Primer - Purple

Satin Wrapped Flexi Rods, Set of 6

Desert Oud Eau de Parfum 2.5 oz.

Big Lip Plumpgasm Plumping Lip Gloss 0.18 oz.

Prisme Libre Ultra Blurring & Color Correcting Loose Setting Powder

Truly Targeted Overnight Blemish Patch

Candy Glaze Lip Gloss Stick

Ultimune Power Infusing Oil 2.5 oz.

Scalp Revival Charcoal + Coconut Oil Micro Exfoliating Shampoo 8 oz.

Instant FIRMx Eye Temporary Eye Tightener 1 oz.

Facial Cooling Ice Globes 2 Piece Set

Volumizing Hot Rollers Luxe

The Peptide Serum 1.01 oz.

Rouge G Customizable Lipstick

Vanish™ Seamless Finish Liquid Foundation Stick 0.25 oz.

Black Rose Skin Infusion Cream 1.6 oz.

Santal 33 Eau de Parfum

White Caviar Light Infusion Essence 5 oz.

Facial Treatment Essence (Pitera Essence)

Crème M.E.C. 1.7 oz.

Cucumber Gel Mask Extreme De Tox Hydrator 5 oz.

Undaria Algae Body Oil

InstaFacial® Plasma Bioactive Growth Factor Serum

Collagen Patches

Skin Caviar Luxe Cream Moisturizer

Vitamin Enriched Face Base Priming Moisturizer

Filtered Showerhead

Big Sur After Rain Candle

Abeille Royale Watery Oil Serum

Expensive Clear Gloss Top Coat 4.2 oz.

Creamy Eye Treatment with Avocado

Advanced Night Repair Synchronized Multi-Recovery Complex Serum

Gypsy Water Eau de Parfum

I Don't Know What Eau de Parfum

Viral Makeup & Skincare Products