Restorative Treatment Mask

$72.00
Size:5 oz.
Tiles
LOYALLISTS GET FREE SHIPPING! Sign Up
LOYALLISTS: No minimum EVERYONE ELSE: $50 or more
PLUS, FREE RETURNS! Info/Exclusions
Offers & Perks

Product Details

Web ID: 3590520

What It Is

A treatment mask that actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture and resiliency without weighing it down.

  • What It Does

    Infused with Virtue's exclusive complex Alpha Keratin 60ku®, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky-soft hair that's immediately reinvigorated with health and nourishment.

    FREE OF...
    - Parabens
    - Sulfates
    - Phthalates
    - Synthetic colors and dyes
    - Gluten
    - Animal cruelty

  • How To Use It

    After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. Use weekly or as needed.

  • Features

    • Harper's Bazaar Best of Beauty Award Winner 2023
    • This product is part of BEAUTYSPACE, a luxe beauty boutique filled with cult favorites and innovative must-haves.

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    You have 30 days to return most Bloomingdale's purchases. The Final Offer items are Final Sale and cannot be returned. For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The Virtue Restorative Treatment Mask is a highly effective hair care product that leaves hair feeling soft, smooth, and healthy-looking.
  • Customers report it helps reduce frizz and adds shine, working well on both color-treated and damaged hair.
  • Many consider it their favorite or best hair mask, indicating it is a high-quality, deeply conditioning formula that effectively restores and nourishes the hair.
AI-generated summary from 545 customers reviews.
4.5/5

545 star ratings & reviews

Write a review
416
40
52
19
18

7 customer images

545 reviewssorted by Newest

Michele F.
7 days ago

Fabulous!

My hair can be course and unruly. When I use this mask, my hair is totally transformed. It’s soft and smooth, and that makes me feel fabulous!

Customer review from VIRTUE

Virtue Restorative Treatment Mask 1.7 oz. This review is from Virtue Restorative Treatment Mask 1.7 oz.
Walaa H.
8 days ago

Amazing for dry hair

I traveled to Ale, where the weather is very dry, this mask literally saved my highlighted hair and moisturized it, such an amazing product

Customer review from VIRTUE

Sarah B.
8 days ago

Horrible.

This has dried my hair out majorly. I was trying to improve my hair and now it’s like straw. Hopefully it will bounce back after I use my regular shampoo a few times. Very disappointing product.

Customer review from VIRTUE

Virtue Restorative Treatment Mask 5 oz. This review is from Virtue Restorative Treatment Mask 5 oz.
Chris
19 days ago
from Destin, FL
Incentivized review

Smells yummy and hair feels soft

This is my favorite hair mask from Virtue although I love the color one too. I have dry, color treated hair and this brings back softness and shine each time I use it. I try to use it once a week along with the curling whip. It absorbs as if my hair is drinking it. It smells amazing to boot!

Recommends this product

Customer review from macys.com

Lisa M.
1 month ago

I've now bought this three times

I'll probably keep this in the rotation for a long, long time. Smells great and has seriously helped the texture of my hair and has gotten my wavy, fine hair much closer to frizz-free than I've been in years.

Customer review from VIRTUE

Virtue Restorative Treatment Mask 1.7 oz. This review is from Virtue Restorative Treatment Mask 1.7 oz.
Amy L.
1 month ago

Best hair treatment!

The best hair treatment for my dry, frizzy, and thin hair. It also smells fabulous!

Customer review from VIRTUE

Heidi K.
1 month ago

Love it

I love this. My hair feels so soft after using it.

Customer review from VIRTUE

Sherry N.
2 months ago

Nice mask

I’ve been using the purifying shampoo, followed bythis mask for years. You don’t need much, especially if your hair is fine. Use once every one to two weeks. Sadly, they got rid of their purifying shampoo so might not be using the mask anymore. . Hope they replace it!

Customer review from VIRTUE