Yves Saint Laurent Rouge Pur Couture The Bold Lipstick
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Rouge Pur Couture The Bold Lipstick

Rouge Pur Couture The Bold Lipstick

Product Details

Web ID: 4326834

What It Is

Bold color in one swipe. Ultra-pigmented satin lipstick with buildable shine finish.

  • What It Does

    Yves Saint Laurent's most innovative formula with Red Floral and Grape Oils helps lips feel comfortable and moisturized for up to 10 hours. The signature finish is more reflective than a classic satin but more subtle than a high shine lip gloss. Choose the Bold for a provocative pop of color, daring daytime nude or striking red lip.

  • Finish

    Satin

    FREE OF...
    - Parabens
    - Phthalates

  • Features

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for this item.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers praise the iconic black and gold packaging with embossed logo as elegant and collectible
  • Most highlight bold, highly pigmented color that delivers full coverage and lasts all day without fading
  • Reviewers emphasize the creamy, non-sticky texture hydrates lips without dryness or tightness
  • Many note the formula balances intense pigment with nourishing comfort, making it exceptional and rare
  • A few mention strong fragrance or occasional shade mismatches, though these are uncommon concerns
AI-generated summary from 183 customers reviews.
4.5/5

183 star ratings & reviews

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38 customer images

183 reviewssorted by Newest

Pam
9 months ago

No pigment!

Hate the new colors. They have no pigment. Washed you out. I have been using YSL lipstick for over 20 years. Obviously, I can't use it anymore. You ruined the best lipstick on the market. I wouldn't give this rating of one star if I didn't have to.

Customer review from macys.com

Response from macys.com

YSL Beauty Expert9 months ago

Hello! Thank you for sharing your thoughts on The Bold High Pigment Lipstick. We're sorry to hear you're not loving the shades and pigment. We're always looking to improve and truly value your feedback. We've passed your comments along to our team. As a long-time user of YSL Beauty, we understand your disappointment and apologize. We invite you to explore our other products to discover new favorites that resonate with you! YvesSaintLaurent

Sue C
10 months ago
from Coventry RI

Lipstick

Love the color

Recommends this product

Customer review from macys.com

Sara
10 months ago
from Miami

Amazing color

Lovely color

Recommends this product

Customer review from macys.com

M
10 months ago

Broken in a week

I have had this lipstick a week and used it 3 times, the bottom of the lipstick has come away from the base!Can not use again

Customer review from macys.com

Response from macys.com

YSL Beauty Expert10 months ago

Hello! We're sorry to hear about your The Bold High Pigment Lipstick. Since you purchased this through Macy's, we recommend contacting their customer support for assistance. They're best equipped to help with this issue. We hope this gets resolved quickly! YvesSaintLaurent

sapphireoceans
12 months ago
from London, England
Date of use:2025-08-30 11:57:47

Stunning, vibrant and stays on for hours!

Really beautiful, radiant and vibrant lipstick. I have the shade: 12 Nu Incongru and I am addicted. It just glides on to my lips and the colour stays, my lips feel hydrated and there’s no odd taste like you get with some lipsticks. I also love that it is a buildable texture. As always, the packaging and presentation from YSL is top notch and ultra classy. I will purchase more shades and continue to add this product to my makeup collection.

Recommends this product

Customer review from ysl-eu

Angelica
12 months ago
from Tennessee

Color doesn't last long

The color is beautiful when you put it on but it doesn't last long. So easy to smear and wipe off. For the price I would have thought it would last longer.

Customer review from macys.com

Response from macys.com

YSL Beauty Expert12 months ago

Hi there! Thank you for reaching out about our Yves Saint Laurent The Bold High Pigment Lipstick. We're so glad you love the beautiful color! We're truly sorry to hear it didn't offer the lasting wear you expected and that it smeared easily, especially given the price. We appreciate your honest feedback. YvesSaintLaurent

Clarissa Harris
1 year ago
Incentivized review
SUBMITTED AS A SWEEPSTAKES ENTRYYes

Clarissa

Love the color

Recommends this product

alliekinz
1 year ago

Too heavily fragranced. It’s a no.

Not for those with sensitivities to highly perfumed lipsticks. This was rose scented turned up to 11. I didn’t even try it on; just opening the packaging hit me with a wall of fragrance I was not about to put on or near my mouth. It’s a shame. Also for the price and the fact that it’s YSL, the packaging felt on the cheap side…plastic on oplastic. I returned it and will stick with their Loveshine formula.

Customer review from macys.com