U BeautyPROEM Eau de Parfum

KEY NOTES:
Centifolia Rose, Chinese Magnolia, Lychee, Rhubarb, Vetiver, Pink Peppercorn, Pistachio, Night-Blooming Jasmine

FRAGRANCE FAMILY:
Floral Fruity Earthy

ABOUT THE FRAGRANCE:
A boldly feminine fragrance richly layered with floral, fruity and earthy notes: a delicate bouquet of rose and magnolia petals awakens to tart rhubarb and succulent lychee, then finds grounding in smoky vetiver and the unexpected punch of peppercorn. Defined as a preface, PROEM is a complete experience that takes shape with you from morning to night. Your entire scent wardrobe in one bottle, each inhalation is an invitation to begin again.

The Inspiration
Femininity, redefined: PROEM is the powerhouse scent for those who don't ask for permission. U Beauty's promise is to help minimize your routines while maximizing your moments, and that's exactly what PROEM delivers: an entire scent wardrobe in one bottle, crafted to give you the confidence to stand out from morning to night.

The word proem means a prelude or preface, a beginning. For Tina Chen Craig, who has always called upon scent to usher in fresh starts, the name is the perfect fit. As a first-generation immigrant and one of the original brand influencers, she is adept at starting anew. "Wearing PROEM signifies how you want to introduce yourself to the world. Whenever I've felt like an outsider, scent empowers me to introduce myself and begin again, over and over."

The Experts
In creating PROEM, U Beauty tapped two leading fragrance authorities: fragrance legend and perfumer Roger Schmid, who brings more than five decades of experience crafting some of the most recognizable scents of our time; and sought-after nose of the moment Jérôme Epinette, who has blazed a path with industry-disrupting achievements over his tenure at Robertet, the fragrance world's leader in creative alchemy and high technology. Combining a reverence for history with a future-forward approach, these experts helped bring the vision of a complex, provocative fragrance to life.

ABOUT THE BOTTLE:
Each bottle features a translucent resin cap handmade in Italy by third-generation artisans. U Beauty's custom logo is etched onto the top of each cap.