ABOUT THE BRAND

American luxury sportswear brand Theory follows the simple philosophy that clothes should be well-tailored and supremely comfortable. What began twenty years ago with a state-of-the-art material designed to stretch and perform without compromising an elevated hand-feel has become a sophisticated luxury brand that continues to innovate. In addition to crafting modern staples designed to last for years, Theory is dedicated to conscious production, as well as leadership initiatives and industry partnerships. Using ethically sourced materials and sustainable manufacturing, Theory remains in pursuit of tomorrow.