48" BRAVIA XR Class 4K HDR OLED Google TV
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48" BRAVIA XR Class 4K HDR OLED Google TV

48" BRAVIA XR Class 4K HDR OLED Google TV

Product Details

  • WHAT IT IS:
    SONY OLED

    WHAT IT DOES:
    Beauty of OLED in a compact size perfect for gaming Experience the pure black and natural colors of OLED in a more compact size powered by the intelligent Cognitive Processor XR. With XR OLED Contrast Pro contrast is boosted to create exceptionally realistic picture for movies and gaming. Enjoy OLED picture quality and cinematic audio packed into a beautifully compact form with Sonys BRAVIA XR A90K Series. Next-generation picture and sound with Cognitive Intelligence See how real your entertainment becomes and experience immersive depth and life-like picture quality powered by Sonys intelligent Cognitive Processor XR. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors.
  • Features

    • What's in the Box: XR48A90K 48" BRAVIA XR OLED A90K 4K HDR Smart TV with Google TV, Table-top stand, AC power cord, Voice remote control, Batteries, Quick setup guide, Operating instructions.
    • 42.13 Inches (Width) x 2.38 Inches (Depth) x 24.63 Inches (Height)
    • Model Number - XR48A90K
    • Functionality - OLED
    • Compatibility - Universal
    • Product Weight: 50.0 Pounds
    • 12 Month Warranty
    • Imported
    • Warranty Information
  • Shipping & Returns

    • Our Normal Gift Boxing is not available for this item.
    • This item may not be shipped to Guam, Puerto Rico, Federated States of Micronesia, Northern Mariana, Palau, Hawaii, Alaska, U.S. Virgin Islands, Marshall Islands, California, American Samoa
    • This item may not be shipped to California.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    For complete details, see our Shipping and Returns policies.
  • Web ID: 5033368

Ratings & Reviews

Here's what customers think
  • Customers praise the exceptional picture quality, vibrant colors, and clear resolution.
  • The sound quality is generally good, with some reviewers noting it can be excellent without a soundbar.
  • Many customers find the setup process easy, though some mention difficulties with stand assembly.
  • Reviewers appreciate the remote control's design, including its backlighting and ease of use.
  • Some customers express dissatisfaction with the integrated Google TV features and occasional app freezing.
AI-generated summary from 107 customers reviews.

4.7/5

107 star ratings & reviews

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107 reviewssorted by Newest

Cr9107
8 months ago
from Pa

Has flaws (perfect smaller OLED TV)

I wish OLEDS were made in 32+ inches ____ ***3 complaints*** are 1st there should be labeling/recommendations for zero UV lights (no direct sun, UV film on windows, curtains... = even indirect sun causes bubbles = ***zero warranty*** even if within period @ a hardware issue not consumer fault/error ≈ military discount still "doesn't balance" costs, makes issue — bubble — acceptable) and 2nd no numbered remote (I still use regular TV the #s hrp alot) and 3rd lacking a 3.5mm audio output (such 3.5mm adds additional options for audio out = eARC, BT, 3.5mm @ same sound bars as AVRs allowing multiple sources) _____***POSITIVES*** stand is balanced and has a clean appearance. pictures is great. Sound is flat. (still good for regular TV & streaming = not enough for movies) DSEE and sound bar is recommended (Bluetooth sounds better = eARC to ES AVR is better) ____ Sony PRO production monitors are a better option but comes at a vastly greater pricing

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support8 months ago

Hi Cr9107, Thank you for taking the time to share your detailed feedback regarding the Sony A90K. We sincerely appreciate your comments regarding our military discount program and your technical insights; it is through detailed reviews like yours that we can continue to refine our products and customer experience. We would like to provide some clarity and solutions regarding the points you raised: 1- Sunlight & Screen Maintenance: We take the longevity of our OLED panels seriously. To help protect the display, the included Safety Guide recommends avoiding installation in locations subject to direct sunlight, as UV exposure can affect the panel over time. You can find these specific installation recommendations on our support site here: https://www.sony.com/electronics/support/res/manuals/5012/65cbd2f0eba9bf96a01b1212ea9f37ba/50124501M.pdf 2- Remote Control Options: We understand that a physical number pad is a significant convenience for traditional TV viewing. While the included remote features a streamlined design, a separate Sony remote control with a full number pad is available through our main authorized parts partner, Encompass, at the following link: https://sony.encompass.com/item/12627719/Sony/1-009-947-11/ 3- Audio Connectivity: We appreciate your feedback regarding the 3.5mm output and sound profile. We are glad to hear you are utilizing eARC and Bluetooth to enhance your audio experience, as these connections are designed to deliver the high-fidelity sound that complements our OLED picture quality. We are pleased that you are enjoying the great picture and the clean, balanced design of the stand. Thank you for choosing Sony and for helping us improve the experience for all our customers. Best regards, Dominick

Bobo101
9 months ago
from Toronto, Canada

The best of the best

Bought this the other day and where do I begin ? Sure, everyone knows Sony makes the best TV's but this one is on another level. The built quality, the remote control, the features, this one has all of it. Played a few games on PS5, the picture is breathtaking. It's simply out of this world. Same goes for watching movies. I've plugged a USB stick to see how it upscales lower resolution videos. Same story. No matter what you throw at this TV, it simply delivers. I was kind of thorn between buying this and a Mini LED TV. But I can tell you now, once you've seen an OLED TV, and especially one made by Sony, all your doubts disappear. My advice to anyone is, go and get one before they're gone. It may be years before Sony makes another Master Series TV. You know, it just occurred to me last knight, as I was watching a movie, that what I was witnessing is greatness. And how often, in this day and age, do we experience that ?

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support9 months ago

Hi Bobo101! Thanks so much for the fantastic review. It is great to hear that your new A90K is delivering such a breathtaking experience, especially when paired with your PS5. We truly appreciate the recommendation and are glad the picture quality and upscaling moved you that much. We appreciate you choosing Sony! Best regards, Estefany

Dukey Mon
9 months ago
from Gulfport, MS

Perfect in Many Ways!

The Sony XR48A90K Bravia 48” fit the bill of what I was looking for. The overall dimensions of the TV were perfect for the area where I intended to place it. The vibrant colors and 4K picture it delivers, as well as great sound, are what I have come to expect from Sony TV’s. That’s why all of the TV’s in my home are Sony Bravia! Thanks Sony for another great addition to your fine product line!

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Support9 months ago

Hi Dukey, We’re so glad the XR48A90K fits your space perfectly! It’s wonderful to hear that the vibrant 4K picture and sound quality are providing the premium experience you’ve come to love from our lineup. Thank you for being a loyal member of the Bravia family! Thanks for choosing Sony. Best regards, Eliab

JMLang
12 months ago
from Wyoming

Damage to anti reflective coating

I saw smudges & dust on the screen. I read the instruction manual on the correct way to clean it. I used a soft cloth with distilled water. I have ruined my new TV accidentally. I have caused abrasions to the anti reflective coating. I see shadows with distortion inside the TV. I am so disappointed. The one year warranty does not cover cosmetic damage. How is cleaning done to avoid this problem?

Customer review from sony.com

Response from sony.com

Sony North America Customer Support12 months ago

Hi JMLang, Thank you for considering Sony products. We’re truly sorry to hear about the damage to your XR48A90K TV and understand how disappointing this must be. We appreciate your careful reading of the manual and your efforts to clean the screen properly. To avoid such issues, please be sure to unplug the TV before cleaning and never spray liquids directly onto the screen. Use a dry microfiber cloth and gently wipe without applying pressure. For tougher spots, lightly dampen the cloth with a very mild non-soap synthetic cleanser, then dry immediately. Avoid harsh chemicals and direct contact with rubber or vinyl materials to protect the screen’s delicate coatings. Following these steps helps protect your TV’s delicate surfaces and maintain optimal performance. You can check the full details at: https://www.sony.com/electronics/support/articles/00167099 We understand the warranty doesn’t cover cosmetic damage, and we regret the frustration this causes. If you need further assistance or guidance, please don’t hesitate to reach out. Your experience is important to us, and we’re here to help as best we can. Best regards, -Fred

KJohn
12 months ago

Sony has produced another pretty good product

I used to own a Sony Bravia and it served well for many years. This one installed well enough and recognized the video signal. The TV was accompanied by a considerable amount of documentation, 3 pamphlets and 3 single page sheets but no User Manual. Everything I own from my car to my camera to my refrigerator has a user manual at least on line as a pdf, but not Sony! I called support and found that this was the Sony way - no User Manual!! Go use the help menu on the TV! Menu drive of course.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Support12 months ago

Hi KJohn, Your observation is accurate: Sony's current standard practice, confirmed by support, is to replace the traditional, comprehensive PDF or printed User Manual for models like the XR-48A90K with the dynamic, on-screen "Help Guide," which is accessed via the TV's menu to find settings, features, and troubleshooting tips. However, the complete Help Guide is also available as a fully searchable, web-based manual on the official Sony support website, which acts as the ultimate, albeit online, manual for users who prefer to reference documents outside of the TV's menu interface. Thanks for choosing Sony. Regards, Eliab

AlJD
1 year ago
from Massachusetts

Bravia XR-42A90K

This OLED is great Easy to set up, and Operate. 42" is a nice size for small med room size. Purchased due to Sony reputation for Build and Durability mostly.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support1 year ago

Hi AlJD, Thank you for the 5-star review! We're so happy to hear about your experience setting it up! We hope you have amazing movie nights ahead. Thanks for choosing Sony. -Eliab

Jlind5905
2 years ago
from Germantown,TN

Beautiful picture and sound!

I always buy Sony because no other company can match their picture and sound. Sony is also an extremely reliable TV.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support2 years ago

Hi there, we are so happy to hear that you are loving the beautiful picture and sound of the Sony A90K! This TV is powered by our Cognitive Processor XR and XR Triluminos Pro, which enables this set to access over a billion colors, and reproduce each one with the subtle differences seen in the real world. We hope you continue to enjoy the excellent quality that our products offer. Thank you for choosing Sony. Best regards, Dominick

jennyho109202
2 years ago
from California
Date of use:2025-03-16 07:07:46

The TV comes with NO remote control

I was all excited to get the new TV installed and when it came time to turn it on and set it up - THE REMOTE CONTROL WAS MISSING! The TV does NOT come with the remote control. It took me over an hour with Sony's customer service - starting from Sales to Technical Support and upon my request, to Customer Relations - before they placed an order for me to have the remote control shipped. Now it still takes another 2-3 business days for the shipment to arrive. I cannot believe Sony is doing this to me and am utterly disappointed.

Customer review from sony.com

Response from sony.com

Sony North America Customer Support2 years ago

Hi jennyho109202, Thank you for sharing your experience and we sincerely apologize for the inconvenience you've faced. We understand how frustrating it must have been to receive your new TV and find that the remote control was missing. This is definitely not the experience we aim to provide, and we're sorry for the delays you encountered while working with customer service. We truly appreciate your patience as we work to resolve the situation and we're glad that we could arrange for the remote control to be shipped to you. We hope that you can enjoy your new TV! Thank you for choosing Sony. Sincerely - Stephanie