Curl Shampoo

$18.00
Size:2 oz.
Tiles
Offers & Perks

Product Details

Web ID: 4844497

What It Is

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern.

  • What It's For

    - A broad range of soft waves to highly textured curl patterns.
    - Safe for color-treated and chemically treated hair.

  • What It Does

    The luxurious, creamy lathering shampoo maintains hair's natural hydration. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. Virtue Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

  • Key Ingredients

    - Water-soluble jojoba oil provides moisture and hydration to enhance shine, compatibility and detangling.
    - Specialty carob gum (Ceratonia siliqua) forms a sheer film to lock in moisture.
    - Vegetable-derived polymer (from lond bean) facilitates curl formation and definition.
    - Specialty rice protein and extract with sunflower seed oil provide solar protection from the drying and damaging effects of UV rays.

    FREE OF...
    Parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants

  • How To Use It

    - Wet hair thoroughly, work a quarter-size amount of shampoo into palms and emulsify with water, working it into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue Curl Conditioner.
    - Tips: Curly hair naturally tends to be on the dry side, so shampooing just 1-2 times a week is recommended. (For medium to thicker hair textures, shampoo once a week. For finer textures, shampoo twice a week.) For extremely dry hair, shampoo only once a week. Use Curl Conditioner in between shampoos for a curl refresh.

  • Clinical Results

    - 8 out of 10 women saw smoother, more hydrated, well-defined and bouncy curls after just one use.*
    - 94% of women said their curls were bouncier after 1 week.*
    - 96% of women said their hair was healthier and easier to style after 1 week.**
    - After 2 weeks, 92% of women said hair was softer, shinier and cleaner-looking between washes.*

    *Consumer perception study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.
    **Consumer perception study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

  • Features

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    You have 30 days to return most Bloomingdale's purchases. The Final Offer items are Final Sale and cannot be returned. For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers frequently report that the shampoo leaves their hair feeling soft and hydrated.
  • Many reviewers note that the product helps define curls and reduce frizz.
  • There is mixed feedback regarding the scent, with some customers enjoying it and others finding it unpleasant.
  • Some customers experience increased hair fullness and improved hair health.
  • A few reviewers found the shampoo to be drying or to leave their hair feeling unmanageable.
AI-generated summary from 238 customers reviews.
4.3/5

238 star ratings & reviews

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238 reviewssorted by Newest

Karen J.
14 days ago

I love the way the

I love the way the curl shampoo makes my hair feel and the smell is wonderful

Customer review from VIRTUE

Virtue Curl Shampoo 8 oz. This review is from Virtue Curl Shampoo 8 oz.
Anne L.
15 days ago

So far so good

Liking it so far and trying to get the right amount and hold for the Florida humid air. Love the smell.

Customer review from VIRTUE

Carianne J.
1 month ago

So far so good!

So far so good! I’ve only used it a small handful of times. My hair seems softer after a wash and in between washes.

Customer review from VIRTUE

Virtue Curl Shampoo 8 oz. This review is from Virtue Curl Shampoo 8 oz.
Lynn C.
2 months ago

Perfect for my daughter's hair!

This shampoo works wonders for my daughter's curly hair! It keeps her hair light weight and keeps her curls perfectly curling!

Customer review from VIRTUE

Courtney M.
3 months ago

Curl Shampoo

My daughter loves this with combined with the conditioner or in combination with the smooth series.

Customer review from VIRTUE

Virtue Curl Shampoo 8 oz. This review is from Virtue Curl Shampoo 8 oz.
Carolyn R.
3 months ago

It’s great for my coils,

It’s great for my coils, my hair appears thicker and healthier.

Customer review from VIRTUE

Virtue Curl Shampoo 8 oz. This review is from Virtue Curl Shampoo 8 oz.
Blythe S.
3 months ago

Great moisture and has improved

Great moisture and has improved the health of my hair

Customer review from VIRTUE

Virtue Curl Shampoo 8 oz. This review is from Virtue Curl Shampoo 8 oz.
victoria f.
4 months ago

Curly Shampoo

I love this shampoo. Makes my hair soft wavy and holds for the day.

Customer review from VIRTUE