Product Details
- WHAT IT IS:
This serum-like foundation weightlessly glides onto skin and transforms into a glowing makeup finish that lasts 12 hours. It instantly evens skin, blurs pores and hydrates for 24 hours. It is powered by fermented kefir and niacinamide, two prebiotics that fuel the ability to maintain a healthy microbiome.
WHAT IT'S FOR:
Suitable for all skin types
WHAT IT DOES:
- Leaves bare skin smoother and brighter with visibly reduced fine lines.
- Buildable, medium coverage.
- Healthy, glowing finish.
- 24-hour hydration.
- 12-hour wear.
- Transfer resistant, crease resistant and fade resistant.
- Broad-spectrum SPF 30 protection.
- Dermatologist tested and non-comedogenic.
KEY INGREDIENTS:
- Fermented kefir is a prebiotic that fuels the ability to maintain a healthy microbiome.
- Niacinamide helps smooth and brighten skin.
FREE OF...
Fragrance, parabens and mineral oil
HOW TO USE IT:
- Shake well before use.
- Smooth on evenly from the center of the face outward.
- To build coverage, use with DAIYA FUDE Face Duo Brush.
CLINICAL RESULTS:
Instantly:
- 98% say this product glides weightlessly onto skin.*
- 96% say this product instantly makes skin look more even-toned.*
- 93% say this product created a finish that looks like real skin.*
In 1 week:
- 94% say bare skin looks more smooth.*
- 91% saw more glowing bare skin.*
- 86% saw less visible lines.*
*Consumer tested by 109 women. Features
- 1 oz.
- Bustle Beauty Award Winner 2024
- Explore Bloomingdale's Makeup Guide to find your next bestselling favorite
- Made in USA
ingredients
ACTIVE: Octinoxate 69% (Sunscreen). INACTIVE: Water, Diphenylsiloxy Phenyl Trimethicone, Dipropylene Glycol, Glycerin, Niacinamide, Alcohol Denat, PEG-8, PEG-60 Hydrogenated Castor Oil, Lactobacillus/Rice Ferment, Ammonium Acryloyldimethyltaurate/Beheneth-25 Methacrylate Crosspolymer, Tocopheryl Acetate, Sodium Dilauramidoglutamide Lysine, Magnesium Chloride, Polyquaternium-51, Lavandula Angustifolia (Lavender) Oil, Sanguisorba Officinalis Root Extract, Camellia Sinensis Leaf Extract, Hydrogenated Polyisobutene, PEG-12 Dimethicone, Isostearic Acid, Polyglyceryl-6 Polyricinoleate, PEG-100 Hydrogenated Castor Oil, Butylene Glycol, Aluminum Hydroxide, Dimethylacrylamide/Sodium Acryloyldimethyltaurate Crosspolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Trisodium EDTA, BHT, Tocopherol, Potassium Hydroxide, Alcohol, Sodium Metabisulfite, PEG/PPG-19/19 Dimethicone, Stearic Acid, Phenoxyethanol, Titanium Dioxide, Iron Oxides.
Shipping & Returns
- California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
- Please call customer service for returns.
- Web ID: 4815538
Glowy
Medium
Liquid
Combination Skin, Dry Skin, Normal Skin, Oily Skin, Sensitive Skin
Anti-Aging, Dryness, Dullness
Niacinamide, SPF
979 reviewssorted by Newest
Recommended
I love this SPF, really blended in my face, I got this during on sale. Recommended and would buy again!
Recommends this product
Customer review from Shiseido US
I would buy this product again!
This is my go-to foundation! It's lightweight, infused with skincare ingredients, and glides smoothly onto the skin. It provides beautiful, natural-looking coverage with a fresh, healthy glow without feeling heavy. Perfect for achieving that effortless, radiant look!
Recommends this product
Customer review from Shiseido US
Doesn't cake .
Doesn't crease and also moisturize at the same time .
Recommends this product
Customer review from Shiseido US
Love the glow and feel
Saw this on social media being great for mature skin so I got it and I love the coverage and glow u get from using it
Recommends this product
Customer review from Shiseido US
Lovely finish
I love the texture and I love the finish. It's a great buildable moisturizing foundation however, I messed up and ordered the wrong shade. If you get the right shade, I can promise you you will not be
Recommends this product
Customer review from Shiseido US
Approved
Works perfect for my combination skin. Applies smooth and gives a dewy fresh faced look for daytime.
Recommends this product
Customer review from Shiseido US
I will buy this foundation and my shade which is perfect.
I love, love this foundation. It's a very light foundation. Not thick. I have been buying this since I switched from what I was using.
Recommends this product
Customer review from Shiseido US
I love them
Feels great and the shade is perfect. My friend recommended me and I wanna try to use primer with them.
Recommends this product
Customer review from Shiseido US