WHAT IT IS:
No-filter primer instantly tightens, firms and blurs the look of skin* for flawless makeup application. Fine lines and pores appear temporarily reduced with Firm-A-Tite™, a blend of skin-tightening silicates and seaweed extract. 3% BarPull enhances the instant effect while providing long-term benefits. Elastiflex IQ™ helps improve the look of smoothness and elasticity over time. Easy to use for everyday wear and suitable for all skin types.

SKIN TYPE:
Normal, dry, combination, oily.

SKIN CONCERN:
Fine lines and wrinkles, pores, loss of firmness.

WHAT IT DOES:
- Mattifying primer instantly tightens, firms and blurs the look of skin with a "filter" effect* for flawless makeup application.
- Sheer and tone-adjusting formula blends onto all skin tones to even and smooth.
- 3% BarPull enhances the instant effect while providing long-term benefits.
- Elastiflex IQ™ helps improve the look of smoothness and elasticity with continued use.

KEY INGREDIENTS:
- Firm-A-Tite™ is a blend of silicates and seaweed that provides quick temporary tightening.
- 3% BarPull enhances instant effects while providing long-term benefits.
- Elastiflex IQ™ helps improve the look of smoothness and elasticity with continued use.

HOW TO USE IT:
- Cleanse and exfoliate skin. Pat skin dry. For best results, do not apply serum or moisturizer.
- Shake the tube well and dispense a small amount on top of your hand.
- Using your fingertips or a clean and dry makeup brush, pick up the primer and apply a thin layer onto the face using upward strokes. Focus on forehead lines, vertical "11" lines, nasolabial folds and enlarged pores.
- Remain expressionless without squinting or smiling.
- Allow product to dry for 3-7 minutes.
- Use either a damp cloth, cotton swab or fingertips to pat away any visible excess residue.
- For external use only.

Tips:
- The tightening effect can last all day. However, if you require a touch-up, remove the primer with cleanser and water before reapplying.
- Primer works best when applied directly to clean, exfoliated and dry skin. If you must wear serum and/or moisturizer, apply before the primer and allow product(s) to fully absorb and dry.
- Primer can be worn under makeup or alone for a beautiful, natural-looking, skin-perfecting finish.
- If following with makeup, oil-based or powder formulas are best, because water-based products may weaken the tightening effect.
- Suitable for all skin types, the shine-absorbing formula works best on normal to oily skin.
- If you have dry or combination skin, you can apply a serum and/or moisturizer before use.
- If you require even more hydration, you may prefer Instant FIRMx Glow-Filter Priming Serum (sold separately) as an alternative.

CLINICAL RESULTS:
- 100% of subjects showed immediate skin-firming results.**
- 100% agreed product blended well with skin tone and absorbed quickly.***
- 93% agreed skin had less visible pores.***
- 90% agreed fine lines and wrinkles looked less noticeable.***
- 90% agreed skin appeared firmer, tighter and smoother.***

*Temporary effect. Individual results may vary.
**Based on an 8-hour clinically measured study on 14 women age 18-70.
***Based on a 4-week clinical and consumer perception study on 31 women age 35-70.