Product Details
- WHAT IT IS:
A primer that leaves skin feeling instantly refreshed and hydrated, Sérum de Beauté Fluide Soyeux glides on, soft and supple, ready for foundation.
WHAT IT DOES:
Ensuring optimal coverage and long wear results, its lightweight texture appears to blur fine lines and pores, so skin looks naturally beautiful and enhanced, whether worn alone or in preparation for a fuller look.
Creating a luminous natural finish, Sérum de Beauté Fluide Soyeux visibly evens tone and appears to plump skin while creating a soft glow effect. Optimizing foundation coverage for all-day wear, the non-sticky smooth formula is suitable for all skin types. Forming an imperceptibly silky, second-skin-like film once applied, pores, lines and wrinkles appear less visible, while makeup stays put when used to prepare the skin for foundation.
Available as one universal formula, Sérum de Beauté Fluide Soyeux is presented in a heavy-set glass tube finished in frozen pink, with a pale pink cap and iconic Gucci lettering in gold.
KEY INGREDIENTS:
-Squalene: a hydrating, natural-origin emollient derived from olive, mimicking the natural oils that the body produces to protect the skin, the formula leaves your skin feeling supple and comfortable while helping to replenish the natural moisture barrier.
HOW TO USE IT:
Apply using fingertips before foundation as a primer or alone. Features
- 1 oz.
- Explore Bloomingdale's Makeup Guide to find your next bestselling favorite
Shipping & Returns
- California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
- Please call customer service for returns.
- Web ID: 4040884
344 reviewssorted by Newest
Excitement turns to disappointment!
I have been using the Gucci Eternite de Beaute Foundation for about 2 years now, and I absolutely love it! So, I was very excited about the release of Gucci's newest primer. However, I continue to struggle finding a primer that works well with the foundation. I have tried both the original and this latest Gucci hydrating primer, and unfortunately, neither of them works on my aging skin with fine lines and wrinkles. This new hydrating primer immediately sinks into my fine lines and wrinkles and, worse yet, clings to dry patches despite a 3-step moisturizing regime well ahead of the primer application. I am returning this Gucci hydrating primer after one day of use. Unfortunately, the primer that pairs fantastically with the Gucci foundation was the discontinued Fenty Pro Filter Hydrating primer. The combination resulted in my Gucci foundation staying absolutely perfect until I removed it every time... sometimes for more than 24 hours while travelling! During the past month, I have tried 14 different primers within all price ranges, and none of them has worked anything close to my discontinued favorite with this amazing foundation. So, my search continues. In the interim, I have found that if I moisturize, wait a bit, and then use my setting spray as my primer, the results are quite good. I also use the same setting spray once all my makeup application is complete. So, unfortunately, my search for a perfect primer to pair with the Gucci foundation continues.
Customer review from macys.com
Gucci Serum
Gucci Sérum de Beauté Eluide Soxeux is one of those silk-finish serum that elevates the entire makeup routine. The texture is ultra-smooth and lightweight, gliding over the skin like a soft veil that blurs pores and evens tone without any tackiness. It absorbs quickly yet leaves a subtle, hydrated radiance that makes foundation apply more seamlessly and wear longer. The packaging is classic Gucci: elegant, minimal, and display-worthy, with a weighty feel that matches the premium formula. Performance-wise, it delivers a refined, breathable base that keeps makeup looking fresh while still feeling skincare-rich. Overall, it's a beautifully crafted priming serum that combines aesthetic luxury with real smoothing and hydrating benefits - perfect for anyone who wants their complexion to look natufally perfected before makeup.
Customer review from influenster.com
I like it they make my skin is really clean
I like the product it’s so good they make my skin is really good and my skin now is clear and soft. I put every day in the night before when I take a bath it’s good I like it. I feel relaxing when I use it. 
Customer review from influenster.com
Silky primer that smooths skin and helps makeup last all day.
This primer creates a smooth, silky base that makes my makeup apply more evenly and last much longer. The lightweight formula feels comfortable on the skin, minimizes the look of pores, and gives a soft, natural radiance without feeling greasy. It layers beautifully under foundation and keeps my makeup looking fresh throughout the day. A great addition to any makeup routine.
Customer review from influenster.com
I would like to try this product again
This serum has a good absorption, its preservation is moisturizing has a gentle smell has a very rich smell and a long-lasting portability. It's a 10/10 frequency
Customer review from influenster.com
Excellent product
Excellent serum fulfills its function 100% moisturizes the skin a lot ideal to use before makeup and achieve a makeup with a better finish and lasting. It doesn't feel greasy
Customer review from influenster.com
Great Product!
It is very hydrating the texture is great it is breathable and absorbs well. It smooths out lines and somewhat luminous. I love this product as a primer. It definitely helps out cream or liquid foundations.
Customer review from macys.com
Natural luminous finishing
A nicely smooth base, natural luminious finish with a subtle radiance and a flat matte look, hydrated face throughout doesn’t feel dry, the absorption is perfect and applying a little will be enough and consistent for the face. Covers the face and neck.
Customer review from influenster.com