Running makes Jellycat's Amuseables Philippe Palmier feel so good, he takes every opportunity to hit the trail. Birthday cards aren't posted: they're hand-delivered via the coastal path. Low on sugar? He'll jog to a neighbour… on the other side of the park. Errands no longer feel like chores if you're cheerful about them. Longer distances are never a problem: he always has plenty of puff.