Full Shampoo

4.5 (824)
$78.00
Size:17 oz.
Tiles
Low Stock
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Product Details

Web ID: 4844521

What It Is

Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.

  • What It's For

    - All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
    - Safe for color-treated and chemically treated hair.

  • What It Does

    A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

  • Key Ingredients

    Phospholipids derived from soybeans help fight frizz and protect against humidity.

  • How To Use It

    - Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.
    - Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.

  • Clinical Results

    - 84% of women said their hair felt thicker.*
    - 87% of women said their hair had more body.*
    - 86% of women said their hair looked fuller.*

    *Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

  • Features

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    You have 30 days to return most Bloomingdale's purchases. The Final Offer items are Final Sale and cannot be returned. For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

824 star ratings & reviews

Write a review
72.8% of reviews have 5 stars
600
10.8% of reviews have 4 stars
89
10.0% of reviews have 3 stars
82
3.6% of reviews have 2 stars
30
2.8% of reviews have 1 star
23
824 reviews
29 days ago
from Bulgaria

Great to add shine

This one contains Alpha Keratin to help fix damaged hair and split ends and also biotin which heals the scalp and the roots. Overall a good addition to your hair care routine. What I found is it dries my fine hair a bit if used often which is strange but if you alternate with another product and use it a few tikes a month you will get the benefits of the ingredients included.

Recommends this product

Customer review from spacenk.com

1 month ago

Too expensive for no noticeable benefit

I’ve been using for several weeks, every other day, and haven’t noticed really any difference. At this price point I will not buy again.

Customer review from VIRTUE

1 month ago

Wonderful product. . . it has changed my hair!

I love this shampoo. I have been using Virtue Full for about a year (along with other Virtue products) and my hair has never been as healthy and bouncy as it is now. For reference, I have very fine hair. My hair now feels thicker and full. My hair dresser is completely shocked at the change. It has changed so much I am now able to cut some layers into my hair. I never would have been able to do that before.

Customer review from VIRTUE

1 month ago

Shiny AND full!

This shampoo is AMAZING! From the first time I used it, my hair was fuller and really shiny. It's so neat to get compliments on my hair!

Customer review from VIRTUE

1 month ago

Highly recommend

Really love this shampoo. I have fine hair but this works really well and smells great!

Customer review from VIRTUE

1 month ago

Love this

Love the Virtue line of hair care. My hair is immediately full of body and soft. Unfortunately the healthy scalp line has not helped with my perimenaupausal bout of dandruf.

Customer review from VIRTUE

2 months ago

I like this product

I have been using it for a few weeks now. I do notice my hair is fuller looking. Products have a nice smell to them. I am still waiting to see if it helps the condition of my hair and repair my hair damage from medications.

Customer review from VIRTUE

2 months ago

Great product

Works great at making my hair healthy and full. I try other shampoos but always come back to Virtue.

Customer review from VIRTUE