Full Shampoo

$78.00
Size:17 oz.
Tiles
Low Stock
Offers & Perks

Product Details

Web ID: 4844521

What It Is

Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.

  • What It's For

    - All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
    - Safe for color-treated and chemically treated hair.

  • What It Does

    A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

  • Key Ingredients

    Phospholipids derived from soybeans help fight frizz and protect against humidity.

  • How To Use It

    - Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.
    - Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.

  • Clinical Results

    - 84% of women said their hair felt thicker.*
    - 87% of women said their hair had more body.*
    - 86% of women said their hair looked fuller.*

    *Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

  • Features

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    You have 30 days to return most Bloomingdale's purchases. The Final Offer items are Final Sale and cannot be returned. For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers frequently report increased hair volume and fullness.
  • Many reviewers note that a small amount of product creates a rich lather.
  • Mixed feedback exists regarding the scent, with some customers enjoying it and others finding it unpleasant or too strong.
  • Some customers experienced dryness, greasiness, or a heavy feeling in their hair after use.
  • Reviewers often mention their hair feels softer, healthier, and shinier after using the shampoo.
AI-generated summary from 967 customers reviews.
4.5/5

975 star ratings & reviews

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975 reviewssorted by Newest

Denise L.
3 days ago

BEST Brand for fine hair!

The BEST shampoo and conditioner for fine hair. It doesn’t weigh hair down and smells great!

Customer review from VIRTUE

Nancy O.
8 days ago

Soft, smooth repaired hair

I love this shampoo & Conditioner.. my hair smells SO good but the greatest point to make about both these wonderful products is the difference in my color treated hair.. soft, smooth such repair that everyone else claims but not the results that Virtue products provide ❤️Thank You

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Patricia W.
11 days ago

Love Virtue Shampoo

Pleased with the results of Virtue Shampoo. My hair feels softer and more manageable. It looks great. Going to buy their conditioner as well.

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Paige C.
14 days ago

Gives Fullness Indeed

I use the shampoo and the conditioner in fullness and my fine bob cut turned frizzy. It was too much. So I use them separately the shampoo is my body wash and the conditioner is my shaving cream. It just did not work for me.

Customer review from VIRTUE

Marlene W.
27 days ago

A light fresh clean product

Cleans my hair well. Not as heavy as Kerastase but I haven’t noticed extra fullness for my fine hair.

Customer review from VIRTUE

Virtue Full Shampoo 2 oz. This review is from Virtue Full Shampoo 2 oz.
Amanda B.
28 days ago

Helps some with volume

I do think this shampoo helps some with volume but not as much as I would like. It does not dry out or weigh down my hair.

Customer review from VIRTUE

Virtue Full Shampoo 17 oz. This review is from Virtue Full Shampoo 17 oz.
Annie K.
1 month ago

Virtue shampoo

Love this shampoo for fine hair! My hair is not unhealthy, but it is fine. My hair is colored. I have found thus shampoo to give my hair better texture increase volume and it causes very little hair to come out in the shower. It is my new go to shampoo!

Customer review from VIRTUE

Virtue Full Shampoo 17 oz. This review is from Virtue Full Shampoo 17 oz.
Prissy C.
2 months ago

Pleased

I really like it. Good lather and I don’t have to use too much so it should last a long time!

Customer review from VIRTUE