About The Brand
You can thank tennis champion and bon vivant René Lacoste when a small embroidered crocodile pops into your mind every time you think of a classic collared polo shirt. Nicknamed "the Crocodile" for his daring and tenacious style of play, Lacoste leaned into the moniker, introducing the logo on his brand's clothing—a fashion first. At the intersection of sports and fashion, the lifestyle brand is renowned for its relaxed elegance and leisure styling.
