VirtueDamage Reverse Serum 1.7 oz.

WHAT IT IS:
Damage Reverse Serum revolutionizes hair repair by not only fighting future damage, but by reversing it.

WHAT IT'S FOR:
- All hair types, especially hair that's damaged or in need of extra care.
- Perfect for stressed-out strands dehydrated from heat styling or chemical treatments.
- Safe for color-treated and chemically treated hair.

WHAT IT DOES:
Packed with the highest percentage of the Alpha Keratin 60ku protein, this wonder-working miracle serum near-instantly and holistically repairs the severed bonds that give hair its strength, helps restore damaged peptides to give hair elasticity and refills each strand with keratin to smooth, soften and protect from future harm. The cream-to-serum formula instantly absorbs into hair from cuticle to core, with a lightweight texture that glides onto hair, leaving it transformed. Its fragrance features a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

KEY INGREDIENTS:
- No other damage-repair product can tout the unparalleled benefits of Virtue's Alpha Keratin 60ku protein. Rigorous clinical testing revealed that this formula instantly repaired split ends by 98% increased fiber flexibility to make hair more resistant to breakage. In fact, it was clinically proven to reduce breakage by 2x after just one use.
- Biomimetic Peptide Technology helps promote healthy hair and protect against oxidative damage.
- Tremella mushroom polysaccharide, an alternative to hyaluronic acid, helps hydrate and retain moisture.
- Multi-Faceted Solar-Protection Complex, which is rich in antioxidants, helps protect against the damaging effects of UV/solar/photo exposure.

HOW TO USE IT:
- On clean, damp hair, apply 2-3 pumps just below roots to ends.
- Use as the first step in your routine on wash days or as needed.

CLINICAL RESULTS:
- Provides a 360° approach to hair repair.
- Hair is instantly more resistant to breakage.
- Clinically proven to reduce breakage by 2x instantly.
- 98% of split ends repaired instantly.
- Fights future damage.
Source: Clinical Instrumentation Study by Princeton TRI Labs.