About The Brand
A few years ago, whilst living out in Australia, we found ourselves puzzling over something: “Why is it so hard to find ethical and sustainable underwear and lifestyle products that are also gorgeous, delicate, supportive, and comfy? It can’t be that difficult, can it? Well, truth be told, you have to put in the legwork to build a brand that’s humanly and environmentally responsible and also makes beautiful products you never want to take off. But we had the passion to do it, and we saw a big gap in the market for sustainable and ethically made underwear and clothing that looks great and feels incredible. So, here we are! We’ve committed to making everyday beautiful products that are long-lived, versatile, considered and underlined by creative collaboration. Clothes that are made in the right way that you can really live in and love for longer. Once you try them on, you’ll know what we mean.
