Ultimate Sun Protector Cream SPF 50 1.7 oz.

$45.00
Offers & Perks
Gift with purchase
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Product Details

Web ID: 5424066

What It Is

A smooth, hydrating face sunscreen with powerful SPF 50 protection that's ideal for active, outdoor activities.
  • Skin Type

    Normal to dry skin types
  • Skin Concern

    Active Protection, Hydrating, Anti-Aging
  • What It Does

    This moisturizing facial sunscreen provides powerful yet lightweight sun protection with SPF 50. This cream is infused with 80% skincare ingredients, including Hyaluronic Acid, to deeply hydrate and visibly improve fine lines, smoothness, and even skin tone in 4 weeks.* Formulated with NEW SynchroShieldRepair™ Technology, a protective veil that's strengthened by heat, water, and sweat, and now self-repairs when thinned by movement or rubbing for an even, consistent layer of coverage that lasts.**

    Powered by over 100 years of UV research and Japanese suncare innovation.

    - Smooth, hydrating cream for face
    - Broad-spectrum SPF 50 protects against UVA/UVB rays
    - Protective veil becomes stronger with contact to heat, water and sweat** and self-repairs if veil is thinned by movement or rubbing
    - Visibly improves fine lines, smoothness and even skin tone in 4 weeks*
    - Maintains 4-hour hydration
    - Made up of 80% skincare ingredients
    - Water-resistant for 80 minutes
    - Dermatologist-tested. Ophthalmologist-tested. Non-comedogenic.
  • Key Ingredients

    - Hyaluronic Acid: Delivers, attracts, and retains moisture.
    - 5 Types of Algae: Helps to prevent dryness and hydrates skin.
    - Licorice Root Extract: Known to help soothe break-out prone skin.
    - Hypotaurine: Helps protect skin from blue light.
    - Antioxidant-Packed Botanicals: Help prevent damage caused by UV rays that lead to wrinkles and dark spots.
    - NEW SynchroShieldRepair™ Technology: Protection veil becomes stronger with contact to heat, water and sweat, and also self-repairs if the veil is thinned by movement or rubbing.
    - SuperVeil-UV 360™ Technology: Creates an even layer of protection against UVA/UVB rays.
  • How To Use It

    - Apply liberally 15 minutes before sun exposure.
    - Reapply every 2 hours, or after 80 minutes of swimming or sweating, and immediately after towel drying.
  • Clinical Results

    In 2 weeks,***
    - 98% saw soft and smoother skin
    - 98% saw improved dryness
    - 97% said this product does not clog pores

    *Clinically tested by 32 women.
    **The HeatForce technology is activated on hot days, after the formula is applied to the skin. To activate the WetForce technology, expose the applied area to water or perspiration for 30 minutes.
    ***Consumer tested by 101 women.
  • Features

    • 1.7 oz.
    • Imported
  • Shipping & Returns

    • California and Minnesota customers call 1-800-777-0000 for free shipping information.
    For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers have mixed opinions on the product's texture, with some finding it creamy and smooth, while others describe it as thick or sticky.
  • Reviewers report varied experiences with a white cast, with some noting its presence and others finding it acceptable or non-existent.
  • Many customers express disappointment with a new formulation, stating it is less effective and has an undesirable consistency compared to the previous version.
  • Customers report that the product provides good sun protection and is hydrating for the skin.
AI-generated summary from 43 customers reviews.

3.6/5

44 star ratings & reviews

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44 reviewssorted by Newest

Philip
3 days ago
Incentivized review

Works. Very visibly. Is that good?

Fine. But too opaque for brown skin.

Recommends this product

Customer review from Shiseido US

duanraem
20 days ago
Incentivized review

Nice product

Very nice

Recommends this product

Customer review from Shiseido US

Angelo
24 days ago
Incentivized review

Another great sunscreen

creamy and lays on skin great! love the protection it provides.

Recommends this product

Customer review from Shiseido US

Maryam
26 days ago
Incentivized review

perfect product

perfect product

Recommends this product

Customer review from Shiseido US

Adriana
2 months ago
Incentivized review

I would definitely buy this product again

I really like this sun protector it's not heavy on the skin it gives me the protection I need since I spend long hours outdoors.

Customer review from Shiseido US

Lisa
3 months ago
Incentivized review

Bit too thick

When heading outside, I use this on exposed areas not my face. Its so thick it's hard to apply.

Customer review from Shiseido US

Raz
3 months ago
Incentivized review

I prefer the products without the mineral ingredients.

Leaves a white residue but it is hydrating and nicer than any other mineral sun protection I have tried.

Customer review from Shiseido US

Md
3 months ago

It is not protect my face under sun

Customer review from macys.com