Instant FIRMx No Filter Primer 1 oz.
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Instant FIRMx No Filter Primer 1 oz.

Instant FIRMx No Filter Primer 1 oz.

Product Details

Web ID: 4679743

What It Is

No-filter primer instantly tightens, firms and blurs the look of skin* for flawless makeup application. Fine lines and pores appear temporarily reduced with Firm-A-Tite™, a blend of skin-tightening silicates and seaweed extract. 3% BarPull enhances the instant effect while providing long-term benefits. Elastiflex IQ™ helps improve the look of smoothness and elasticity over time. Easy to use for everyday wear and suitable for all skin types.

  • Skin Type

    Normal, dry, combination, oily.

  • Skin Concern

    Fine lines and wrinkles, pores, loss of firmness.

  • What It Does

    - Mattifying primer instantly tightens, firms and blurs the look of skin with a "filter" effect* for flawless makeup application.
    - Sheer and tone-adjusting formula blends onto all skin tones to even and smooth.
    - 3% BarPull enhances the instant effect while providing long-term benefits.
    - Elastiflex IQ™ helps improve the look of smoothness and elasticity with continued use.

  • Key Ingredients

    - Firm-A-Tite™ is a blend of silicates and seaweed that provides quick temporary tightening.
    - 3% BarPull enhances instant effects while providing long-term benefits.
    - Elastiflex IQ™ helps improve the look of smoothness and elasticity with continued use.

  • How To Use It

    - Cleanse and exfoliate skin. Pat skin dry. For best results, do not apply serum or moisturizer.
    - Shake the tube well and dispense a small amount on top of your hand.
    - Using your fingertips or a clean and dry makeup brush, pick up the primer and apply a thin layer onto the face using upward strokes. Focus on forehead lines, vertical "11" lines, nasolabial folds and enlarged pores.
    - Remain expressionless without squinting or smiling.
    - Allow product to dry for 3-7 minutes.
    - Use either a damp cloth, cotton swab or fingertips to pat away any visible excess residue.
    - For external use only.

    Tips:
    - The tightening effect can last all day. However, if you require a touch-up, remove the primer with cleanser and water before reapplying.
    - Primer works best when applied directly to clean, exfoliated and dry skin. If you must wear serum and/or moisturizer, apply before the primer and allow product(s) to fully absorb and dry.
    - Primer can be worn under makeup or alone for a beautiful, natural-looking, skin-perfecting finish.
    - If following with makeup, oil-based or powder formulas are best, because water-based products may weaken the tightening effect.
    - Suitable for all skin types, the shine-absorbing formula works best on normal to oily skin.
    - If you have dry or combination skin, you can apply a serum and/or moisturizer before use.
    - If you require even more hydration, you may prefer Instant FIRMx Glow-Filter Priming Serum (sold separately) as an alternative.

  • Clinical Results

    - 100% of subjects showed immediate skin-firming results.**
    - 100% agreed product blended well with skin tone and absorbed quickly.***
    - 93% agreed skin had less visible pores.***
    - 90% agreed fine lines and wrinkles looked less noticeable.***
    - 90% agreed skin appeared firmer, tighter and smoother.***

    *Temporary effect. Individual results may vary.
    **Based on an 8-hour clinically measured study on 14 women age 18-70.
    ***Based on a 4-week clinical and consumer perception study on 31 women age 35-70.

  • Features

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for this item.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The product has mixed reviews, with some customers reporting it effectively tightens, smooths, and blurs the appearance of pores and fine lines, especially around the eyes and forehead
  • However, many found it drying, flaky, or ineffective, with the benefits not meeting the marketing claims
  • Some also reported issues with the formula or consistency, suggesting potential quality control problems
  • The product may work well for those with oily skin, but does not deliver consistent results and may not be suitable for all skin types
AI-generated summary from 126 customers reviews.
3.5/5

126 star ratings & reviews

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On average, customers rate the Coverage of this item as Average.

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126 reviewssorted by Newest

Jami75
4 days ago
Incentivized review

It does what it says

It does what I wanted it to do. I’m a male so I don’t use it with makeup. I just use it around my eyes and cheeks after I shower.

Customer review from macys.com

Smw59
25 days ago
from Fordland, Missouri

Don’t bother wasting your money

This stuff is a rip-off. It does nothing at all. I am just beginning to see minor wrinkles so it shouldn’t be asking too much for this product to work but as I said, it does absolutely nothing.

Customer review from peterthomasroth.com

Response from peterthomasroth.com

CS23 days ago

Thank you for sharing your feedback! We are sorry that your expectations were not met. We would love to connect with you and make things right. Please reach out to our Customer Service team at support@peterthomasroth.com for any product questions you may have. You can also book a complimentary video Skin Chat with a Peter Thomas Roth pro, who can recommend products that suit you and your unique skin concerns:peterthomasroth.com/skinchats2.html

Delic8rose
1 month ago
from West Tennessee

20 Years Off Your Face

If you use it correctly it can take up to 20 years off your face. I stay stocked up on it and never want it to be changed or discontinued. I’m in my 70’s, and I look like I am in my 50’s. I get compliments routinely on my skin and constant questions about my skin care regime. Besides Retin A, this is one of my all time best product finds. To a clean and completely dry face, I apply liberally. I allow it to dry COMPLETELY to avoid any white residue. I use a blow dryer to speed drying. You can also do other steps to allow full drying before applying SPF powder and blush over the top. No other makeup needed! Blurs, erases lines, wrinkles and spots, tightens and firms the skin. Feeling the tightness is a good thing. Absolute perfection! Thank you PTR! I use the under eye FirmX as well.

Recommends this product

Customer review from peterthomasroth.com

Response from peterthomasroth.com

CS1 month ago

Thank you for your kind note! We work hard to give our customers truly breakthrough formulas and are so happy to hear about your astonishing results.

Dlee
2 months ago

Poor results

It does not disappear the fines, somehow it. Makes them more obvious Lip repair is light Vaseline and the primer is dry flaky on my skin . It's somewha all done t a gimmick

Customer review from peterthomasroth.com

Response from peterthomasroth.com

CS2 months ago

Thank you for sharing your feedback! We are sorry that your expectations were not met. We would love to connect with you and make things right. Please reach out to our Customer Service team at support@peterthomasroth.com for any product questions you may have. You can also book a complimentary video Skin Chat with a Peter Thomas Roth pro, who can recommend products that suit you and your unique skin concerns:peterthomasroth.com/skinchats2.html

Bredin
2 months ago

Great Primer

I have been using fir a few years have it on Automatic delivery can not machine being without it great product highly recommended 👍

Customer review from peterthomasroth.com

Response from peterthomasroth.com

CS2 months ago

Thank you for your kind note! We work hard to give our customers truly breakthrough formulas and are so happy to hear you are thrilled with your product.

Duck
2 months ago

It did nothing. Left chalky residue. Didn't do what the ads showed. Very disappointed. :(

Customer review from peterthomasroth.com

Response from peterthomasroth.com

CS2 months ago

Thanks for reaching out. We're sorry your expectations have not been met. When you can, would you provide the batch code listed on the crimp edge of the tube? It's a 4-5 digit code containing both numbers and letters. We're happy to review this with our production team.

SMarshall
5 months ago
from Kentucky

Great purchase

I am very happy with this product will buy again.

Customer review from macys.com

Jk92
5 months ago

Love this product

Love the instant appearance of puffy eyes gone works on neck as well. Works for hours.

Customer review from peterthomasroth.com

Response from peterthomasroth.com

CS4 months ago

Thank you for your kind note! We work hard to give our customers truly breakthrough formulas and are so happy to hear about your astonishing results.