Eye Opening Volumizing Mascara

$41.00
Color:Blackest Black
Offers & Perks

Product Details

Web ID: 1571853

What It Is

A high-impact, high-drama mascara designed with a revolutionary jumbo brush that fans and pushes your lashes up and out.

  • What It Does

    The rich, carbon-black mascara formula intensely thickens, curls and lifts lashes from root to tip for the ultimate eye-opening effect.

  • How To Use It

    Brush mascara from the base to the tips of your lashes, layering until you reach your desired look. It washes off easily with warm water.

  • Features

  • Shipping & Returns

    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    • Please call customer service for returns.
    For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Many customers find this mascara provides significant length and volume, creating a dramatic eye-opening effect.
  • Reviewers frequently mention that the mascara is easy to remove and does not smudge or flake for many.
  • A common concern among customers is that the mascara dries out quickly, sometimes within a few weeks of opening.
  • Mixed feedback exists regarding the brush size, with some customers finding it too large and difficult to apply without clumping.
  • Customers with sensitive eyes or contact lens wearers report that this mascara does not cause irritation.
AI-generated summary from 380 customers reviews.
3.7/5

382 star ratings & reviews

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382 reviewssorted by Newest

Kamna
29 days ago
from Texas
Incentivized review

Great Product

I bought these.They are really cool

Recommends this product

Customer review from macys.com

Susan55
2 months ago
from Florida

Dramatic

Love this mascara but it does smudge too bad, also very pricey I will stick to Chanel le volume

Recommends this product

Customer review from macys.com

JRL
3 months ago
from Connecticut

Just what I needed

I needed more of this mascara and found it for 50% off. Perfect.

Recommends this product

Customer review from macys.com

eLLe
3 months ago
from VA

The Best

I've been buying this Bobbi Brown smoky eye mascara for years. I've used probably 50 different mascaras (high-end to drugstore) over the past 20 years, both on myself & clients and can honestly say this one tops 'em all. I have one eye that constantly waters now, and this mascara does not budge, but it's still pretty easy to remove with a double-cleanse (dry oil first, then emulsified & rinsed w/water, then a regular facewash cleanse). It's on the pricey side, but its performance - even when fairly dried out - is second to none. I just wish BB would make this in a dark cool brown shade.

Customer review from macys.com

SD9999
4 months ago
Incentivized review
SUBMITTED AS A SWEEPSTAKES ENTRYYes

Perfect mascara!

This mascara thickens and lengthens without being too dramatic. It doesn’t need to be refreshed at all during the day and comes off easily. It really enhances my eyes.

Recommends this product

Nova Summer
5 months ago
from Massachusetts

Nova summer

Love this mascara. Easy application. Never any clubs. Perfection. Easy to remove at the end if the day.

Customer review from macys.com

Maria H.
5 months ago

Name Describes the Product

I absolutely love this mascara! I have been using it for a few years, and I have tried others only to prefer Eye Opening. I have naturally thick and long eyelashes and this mascara makes my eyes pop open. Yes I have to be careful of clumps and smudging by the end of the day, but I still love the look it gives my eyes. I WISH they would develop a mini for my travels.

Recommends this product

Customer review from Bobbi Brown US

Makeup4ever
5 months ago
from Santa Clarita

All you could want in a mascara

Love the volume and length of this mascara it’s similar to the lancome curl goddess but way easier to remove, I don’t have to scrub super hard to get it off.

Recommends this product

Customer review from macys.com