Ultimate Sun Protector Cream SPF 50 1.7 oz.

3.6 (18)
$42.00
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Product Details

Web ID: 5424066

What It Is

A smooth, hydrating face sunscreen with powerful SPF 50 protection that's ideal for active, outdoor activities.

  • Skin Type

    Normal to dry skin types

  • Skin Concern

    Active Protection, Hydrating, Anti-Aging

  • What It Does

    This moisturizing facial sunscreen provides powerful yet lightweight sun protection with SPF 50. This cream is infused with 80% skincare ingredients, including Hyaluronic Acid, to deeply hydrate and visibly improve fine lines, smoothness, and even skin tone in 4 weeks.* Formulated with NEW SynchroShieldRepair™ Technology, a protective veil that's strengthened by heat, water, and sweat, and now self-repairs when thinned by movement or rubbing for an even, consistent layer of coverage that lasts.**

    Powered by over 100 years of UV research and Japanese suncare innovation.

    - Smooth, hydrating cream for face
    - Broad-spectrum SPF 50 protects against UVA/UVB rays
    - Protective veil becomes stronger with contact to heat, water and sweat** and self-repairs if veil is thinned by movement or rubbing
    - Visibly improves fine lines, smoothness and even skin tone in 4 weeks*
    - Maintains 4-hour hydration
    - Made up of 80% skincare ingredients
    - Water-resistant for 80 minutes
    - Dermatologist-tested. Ophthalmologist-tested. Non-comedogenic.

  • Key Ingredients

    - Hyaluronic Acid: Delivers, attracts, and retains moisture.
    - 5 Types of Algae: Helps to prevent dryness and hydrates skin.
    - Licorice Root Extract: Known to help soothe break-out prone skin.
    - Hypotaurine: Helps protect skin from blue light.
    - Antioxidant-Packed Botanicals: Help prevent damage caused by UV rays that lead to wrinkles and dark spots.
    - NEW SynchroShieldRepair™ Technology: Protection veil becomes stronger with contact to heat, water and sweat, and also self-repairs if the veil is thinned by movement or rubbing.
    - SuperVeil-UV 360™ Technology: Creates an even layer of protection against UVA/UVB rays.

  • How To Use It

    - Apply liberally 15 minutes before sun exposure.
    - Reapply every 2 hours, or after 80 minutes of swimming or sweating, and immediately after towel drying.

  • Clinical Results

    In 2 weeks,***
    - 98% saw soft and smoother skin
    - 98% saw improved dryness
    - 97% said this product does not clog pores

    *Clinically tested by 32 women.
    **The HeatForce technology is activated on hot days, after the formula is applied to the skin. To activate the WetForce technology, expose the applied area to water or perspiration for 30 minutes.
    ***Consumer tested by 101 women.

  • Features

    • 1.7 oz.
    • Imported

  • Shipping & Returns

    • California and Minnesota customers call 1-800-777-0000 for free shipping information.
    For complete details, see our Shipping and Returns policies.

Ratings & Reviews

3.6/5

18 star ratings & reviews

Write a review
55.6% of reviews have 5 stars
10
0.0% of reviews have 4 stars
0
11.1% of reviews have 3 stars
2
11.1% of reviews have 2 stars
2
22.2% of reviews have 1 star
4
18 reviews
Lele
30 days ago
from Los Angeles

Very smooth after apply to skin

Great product

Customer review from macys.com

Kimthu
1 month ago

Sunblock Shihido

It was the best , I used long time ago And I recommend to my sister and my friends

Customer review from macys.com

External reviewer
2 months ago

Bring back the old one

OMG I cannot go for my workouts outdoor and running without the old formulation. This new one is just gross oily and it doesn't protect. I feel like and I actually liked the one that it left some white cast on the face it it felt like gives you more protection, but this one is just like water and it's super oily and gross. Please make the old one back again. I cannot find that anywhere anymore.

Customer review from shiseido.com

Response from shiseido.com

shiseidopwr6 days ago

Hello Jizet, Thank you so much for taking the time to try Ultimate Sun Protector Cream SPF 50 and for sharing your views, we are sorry to hear it did not meet your expectations. Please be assured all Shiseido formulations undergo rigorous quality testing to ensure their efficacy. We have documented your comments for our internal teams. If you would like further assistance, please contact Customer Care here:https: //www.shiseido.com/us/en/customerservice -Kristena, Skincare Expert

External reviewer
3 months ago

New formula is a let down

I've used the previous two versions of this sunscreen and loved how well it protected my very pale skin from any burns. This new version is a huge disappointment and has now let me burn twice.

Customer review from shiseido.com

Response from shiseido.com

shiseidopwr6 days ago

Hello JC, we appreciate your review and are sorry to hear Sun Protector Cream SPF50 did not meet your expectations. This new formulation features SynchroShieldRepair™ Technology, a protective veil that's strengthened by heat, water, and sweat, and self-repairs for an even, consistent layer of coverage that lasts. We recommend applying the recommended dosage 15 minutes prior to exposure and reapplying every 2 hours for best results. -Wendy, Skincare Expert

Kim
3 months ago
from Hi

I like this product

Very good!!

Recommends this product

Customer review from macys.com

Danushka
4 months ago
Verified PurchaserYes

The title is correct.

It take care of my skin and protects me from the strong sun. The facture is smooth.

External reviewer
4 months ago

My fave sunscreen out of like fifty

I've tried over 50 sunscreens in my lifetime, and this one is my go to so far! I love the pleasing scent. It's a physical sunscreen with zinc (which are the most effective ones) that doesn't feel like the usual heaviness of a physical sunscreen. My skin has definitely brightened since using it consistently. It's replaced tatcha and la roche posay as my new fave! It also doesn't irritate my eczema at all

Recommends this product

Customer review from shiseido.com

External reviewer
4 months ago

My Go-To Sunscreen for Style and Sport

I can't get over the scent of this sunscreen-it's fantastic! The packaging is sleek and stylish, and I love how it fits in aesthetically with my wardrobe (I'm a guy and wear a lot of blue). It's perfect for tennis matches or a nice hike outdoors.

Recommends this product

Customer review from shiseido.com