Smooth Shampoo

4.5 (402)
$78.00
Size:17 oz.
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Product Details

Web ID: 4844518

What It Is

Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.

  • What It's For

    - All hair types, especially those with frizz-prone, wavy or curly hair.
    - Safe for color-treated and chemically treated hair.

  • What It Does

    The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

  • Key Ingredients

    - Phospholipids from soybeans help fight frizz and protect against humidity.
    - Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.

  • How To Use It

    - Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.
    - Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.

  • Clinical Results

    - 97% of women said their hair looked smoother.*
    - 97% of women said their hair looked healthier.*
    - 80% of women felt their hair looked smoother and more hydrated.**

    *Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).
    **Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

  • Features

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    You have 30 days to return most Bloomingdale's purchases. The Final Offer items are Final Sale and cannot be returned. For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The Virtue Smooth Shampoo is an effective product that leaves hair feeling smooth, soft, and manageable.
  • Many users report that it tames frizz and leaves hair healthier-looking, even in humid conditions.
  • While a few customers experienced dryness or issues with fragrance, the majority of reviews are overwhelmingly positive, praising the shampoo's ability to provide excellent results with minimal product.
AI-generated summary from 402 customers reviews.
4.5/5

402 star ratings & reviews

Write a review
74.6% of reviews have 5 stars
300
9.5% of reviews have 4 stars
38
10.2% of reviews have 3 stars
41
3.2% of reviews have 2 stars
13
2.5% of reviews have 1 star
10

6 customer images

402 reviews
Amber B.
12 days ago

Great lather and soft hair

Lathers really well, smells great, and my hair is left soft and healthy.

Customer review from VIRTUE

Virtue Smooth Shampoo 8 oz. This review is from Virtue Smooth Shampoo 8 oz.
Lisa P.
21 days ago

Not my favorite.

I am trying the whole line to find the best fit for me. I love the Flourish, Full, and Recovery shampoos and conditioners, This one isn’t what I’d hoped it would be, however, which is added smoothness to my hair.

Customer review from VIRTUE

Virtue Smooth Shampoo 8 oz. This review is from Virtue Smooth Shampoo 8 oz.
Barbara H.
1 month ago

Not too bad

From a Minnesotan, it's "not too bad". I bought this on the recommendation of an influencer, and expected much more, to be honest. It's fine.

Customer review from VIRTUE

Monica S.
2 months ago

Love it!

This is the key to my hair´s success and compliments!

Customer review from VIRTUE

Cynthia A.
2 months ago

Nice product

Only been using it about a month but it does help defrizz the coarse grey strands. Ordered the matching conditioner and hope together they won’t build up and weigh down the “normal” strands

Customer review from VIRTUE

Virtue Smooth Shampoo 8 oz. This review is from Virtue Smooth Shampoo 8 oz.
Camellia N.
2 months ago

The size of the product

The size of the product vs the cost makes it not worth it. I didn’t notice any real change.

Customer review from VIRTUE

Jennifer S.
2 months ago

Not what I had hoped

I was hoping this would work for my dry fizzy hair but it wasnt what i had hoped

Customer review from VIRTUE

Virtue Smooth Shampoo 8 oz. This review is from Virtue Smooth Shampoo 8 oz.
Irene G.
2 months ago

Love this product

Along with the conditioner, this shampoo is fantastic. I love the way my hair looks and feels. Totally recommended.

Customer review from VIRTUE