Full Shampoo

4.5 (833)
$44.00
Size:8 oz.
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Product Details

Web ID: 4844521

What It Is

Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.

  • What It's For

    - All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
    - Safe for color-treated and chemically treated hair.

  • What It Does

    A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

  • Key Ingredients

    Phospholipids derived from soybeans help fight frizz and protect against humidity.

  • How To Use It

    - Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.
    - Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.

  • Clinical Results

    - 84% of women said their hair felt thicker.*
    - 87% of women said their hair had more body.*
    - 86% of women said their hair looked fuller.*

    *Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

  • Features

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    You have 30 days to return most Bloomingdale's purchases. The Final Offer items are Final Sale and cannot be returned. For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The Virtue Full Shampoo is reported to leave hair feeling healthier, fuller, and more voluminous.
  • Many customers found it helps add body and shine, and that a little product goes a long way.
  • It also seems to work well for color-treated hair.
  • While a few customers felt the scent was too strong or that it didn't provide enough volume, the majority of reviews were extremely positive about the shampoo's quality and effectiveness.
AI-generated summary from 833 customers reviews.
4.5/5

833 star ratings & reviews

Write a review
72.3% of reviews have 5 stars
602
10.7% of reviews have 4 stars
89
10.7% of reviews have 3 stars
89
3.6% of reviews have 2 stars
30
2.8% of reviews have 1 star
23

10 customer images

833 reviews
Sandra L.
7 days ago

Great for color treated hair!

Makes my color treated hair feel great with lots of bounce & shine.

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Priscilla L.
7 days ago

Just started using the shampoo

Just started using the shampoo so time will tell. I liked the smell and it lathered nicely. My hair felt healthier after washing it.

Customer review from VIRTUE

Mary S.
7 days ago

More body

My fine hair has much more body using your shampoo and leave-in conditioner.

Customer review from VIRTUE

Joy A.
8 days ago

I thought my hair looked

I thought my hair looked wonderful after using this product. It smells great too. !

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Cheryl D.
9 days ago

Very nice! I love it.

The shampoo really did make my hair feel clean and fuller and for longer, as well. I will definitely buy it again.

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Samantha G.
26 days ago

Love this shampoo just wish

Love this shampoo just wish the conditioner was available at time of my order.

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Amy G.
1 month ago

Too pricey

The shampoo is really good, but not so amazing that I can justify the price. Only because of the cost, I don’t think I’d buy again.

Customer review from VIRTUE

Bonita D.
1 month ago

Shampoo

After only using Virtue's shampoo and conditioner for a few weeks I have to say I am so impressed!!! Normally I wash my hair every other day, but I have been able to go four days before shampooing again. I do wet my hair down on the third day and blow it dry but it is good for another day. I think I could probably go two more days, actually. I've noticed my hair holds it's shape pretty well after sleeping on it all night. Doesn't seem to be going in ten different directions when I wake up. I am very happy with the product. I only wish it wasn't so expensive. I will be constantly on the lookout for sales.

Customer review from VIRTUE