Full Shampoo

4.5 (860)
$18.00 – $78.00
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Product Details

Web ID: 4844521

What It Is

Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.

  • What It's For

    - All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
    - Safe for color-treated and chemically treated hair.

  • What It Does

    A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

  • Key Ingredients

    Phospholipids derived from soybeans help fight frizz and protect against humidity.

  • How To Use It

    - Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.
    - Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.

  • Clinical Results

    - 84% of women said their hair felt thicker.*
    - 87% of women said their hair had more body.*
    - 86% of women said their hair looked fuller.*

    *Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

  • Features

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    You have 30 days to return most Bloomingdale's purchases. The Final Offer items are Final Sale and cannot be returned. For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

860 star ratings & reviews

Write a review
72.6% of reviews have 5 stars
624
10.6% of reviews have 4 stars
91
10.5% of reviews have 3 stars
90
3.6% of reviews have 2 stars
31
2.8% of reviews have 1 star
24

10 customer images

860 reviews
Claire C.
7 days ago

Worth it

I was skeptical to switch from olaplex but I was looking for a shampoo that would truly provide some volume to my fine hair. Olaplex is wonderful but is more for damage control which I do not have. As a woman in perimenopause I needed a shampoo that was going to work on maintaining my hair quality.

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
INEZ B.
8 days ago

Love the shampoo. It makes

Love the shampoo. It makes my hair have more body.

Customer review from VIRTUE

Jazmina L.
9 days ago

Less product needed if you

Less product needed if you have fine hair or else will be too heavy. However it does leave your hair very clean.

Customer review from VIRTUE

External reviewer
10 days ago

Great product

Felt the difference after the first two weeks of every other day use.

Customer review from VIRTUE

Margaret D.
11 days ago

Wonderful product

I love how creamy and silky this shampoo feels while washing my hair. It feels like a treatment to my hair. It smells so good as well!

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Cinara L.
13 days ago

The product is really good,

The product is really good, but a bit expensive for my budget.

Customer review from VIRTUE

Theresa F.
15 days ago

My hair has never looked

My hair has never looked better! I have body and shine

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Susan M.
18 days ago

Made a big difference

I have thin, fine hair that can start to look straw like sometimes but after using this shampoo it looks healthy and shiny. I use the hair mousse also. Great duo.

Customer review from VIRTUE