Curl Shampoo

4.3 (217)
$44.00
Size:8 oz.
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Product Details

Web ID: 4844497

What It Is

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern.

  • What It's For

    - A broad range of soft waves to highly textured curl patterns.
    - Safe for color-treated and chemically treated hair.

  • What It Does

    The luxurious, creamy lathering shampoo maintains hair's natural hydration. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. Virtue Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

  • Key Ingredients

    - Water-soluble jojoba oil provides moisture and hydration to enhance shine, compatibility and detangling.
    - Specialty carob gum (Ceratonia siliqua) forms a sheer film to lock in moisture.
    - Vegetable-derived polymer (from lond bean) facilitates curl formation and definition.
    - Specialty rice protein and extract with sunflower seed oil provide solar protection from the drying and damaging effects of UV rays.

    FREE OF...
    Parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants

  • How To Use It

    - Wet hair thoroughly, work a quarter-size amount of shampoo into palms and emulsify with water, working it into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue Curl Conditioner.
    - Tips: Curly hair naturally tends to be on the dry side, so shampooing just 1-2 times a week is recommended. (For medium to thicker hair textures, shampoo once a week. For finer textures, shampoo twice a week.) For extremely dry hair, shampoo only once a week. Use Curl Conditioner in between shampoos for a curl refresh.

  • Clinical Results

    - 8 out of 10 women saw smoother, more hydrated, well-defined and bouncy curls after just one use.*
    - 94% of women said their curls were bouncier after 1 week.*
    - 96% of women said their hair was healthier and easier to style after 1 week.**
    - After 2 weeks, 92% of women said hair was softer, shinier and cleaner-looking between washes.*

    *Consumer perception study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.
    **Consumer perception study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

  • Features

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    You have 30 days to return most Bloomingdale's purchases. The Final Offer items are Final Sale and cannot be returned. For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The shampoo effectively cleanses hair without stripping moisture, leaving curls soft, bouncy, and frizz-free.
  • It enhances curl definition and volume, transforming hair for many customers.
  • However, a minority found it drying or ineffective for their hair type, and some disliked the strong scent.
  • Overall, the shampoo seems to work best for those with medium to coarse, curly or wavy hair who want a moisturizing, curl-defining product.
AI-generated summary from 217 customers reviews.
4.3/5

217 star ratings & reviews

Write a review
69.6% of reviews have 5 stars
151
6.5% of reviews have 4 stars
14
12.9% of reviews have 3 stars
28
6.0% of reviews have 2 stars
13
5.1% of reviews have 1 star
11
217 reviews
Virtue Curl Shampoo 8 oz. This review is from Virtue Curl Shampoo 8 oz.
Jennifer S.
2 months ago

Looking forward to what it can do bc the repair shampoo and conditioner are great!

Need more time to use as I am using the repair which I love.

Customer review from VIRTUE

Rebecca G.
2 months ago

Shampoo for wavy curly hair!

I have tried everything to use for my wavy, curly, frizzy with color hair! This is the best!

Customer review from VIRTUE

Virtue Curl Shampoo 8 oz. This review is from Virtue Curl Shampoo 8 oz.
Deborah S.
2 months ago

Love their products

I am 77it’s hard to find a good. This one is great

Customer review from VIRTUE

Melissa S.
2 months ago

One of the best shampoo

One of the best shampoo and conditioners I’ve used for my hair!

Customer review from VIRTUE

Virtue Curl Shampoo 8 oz. This review is from Virtue Curl Shampoo 8 oz.
Debbie L.
2 months ago

Great Shampoo

I love this shampoo. My curls are no longer dry and fuzzy!

Customer review from VIRTUE

Elizabeth M.
2 months ago

Dried out my hair!

Dried my hair out. I gave it away as I didn't like it at all.

Customer review from VIRTUE

Virtue Curl Shampoo 8 oz. This review is from Virtue Curl Shampoo 8 oz.
Ivette P.
3 months ago

My son uses this shampoo.

My son uses this shampoo. He has long curly hair and it works great! I noticed his curls looked curlier and healthier right away.

Customer review from VIRTUE

Virtue Curl Shampoo 8 oz. This review is from Virtue Curl Shampoo 8 oz.
Asia E.
4 months ago

Amazing!

Smells of cantaloupe and makes hair so soft and flowy

Customer review from VIRTUE