Smooth Shampoo

4.5 (391)
$78.00
Size:17 oz.
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Product Details

Web ID: 4844518

What It Is

Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.

  • What It's For

    - All hair types, especially those with frizz-prone, wavy or curly hair.
    - Safe for color-treated and chemically treated hair.

  • What It Does

    The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

  • Key Ingredients

    - Phospholipids from soybeans help fight frizz and protect against humidity.
    - Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.

  • How To Use It

    - Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.
    - Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.

  • Clinical Results

    - 97% of women said their hair looked smoother.*
    - 97% of women said their hair looked healthier.*
    - 80% of women felt their hair looked smoother and more hydrated.**

    *Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).
    **Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

  • Features

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    You have 30 days to return most Bloomingdale's purchases. The Final Offer items are Final Sale and cannot be returned. For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

391 star ratings & reviews

Write a review
75.7% of reviews have 5 stars
296
9.7% of reviews have 4 stars
38
8.4% of reviews have 3 stars
33
3.3% of reviews have 2 stars
13
2.8% of reviews have 1 star
11
391 reviews
26 days ago

The shampoo is amazing! I

The shampoo is amazing! I love it, and can use it on my Keratin treated hair.

Customer review from VIRTUE

30 days ago

LOVE LOVE LOVE LOVE your

LOVE LOVE LOVE LOVE your products. Use the shampoo and conditioner - my hair has not looked so good in a long time. Sometimes I use the Full shampoo with the smooth conditioner - they work wonderful together. Big ThankYou Virtue!

Customer review from VIRTUE

2 months ago

I may have picked the

I may have picked the wrong one for my hair type. It makes my hair feel more coarse.

Customer review from VIRTUE

2 months ago

Love the Virtue Smooth Shampoo!

Love the Virtue Smooth Shampoo! My hair feels and smells fantastic.

Customer review from VIRTUE

2 months ago

Not my cup of tea

Unfortunately not the product for me. They promised soft and hydrated I got dry and freeze.

Customer review from VIRTUE

2 months ago

Amazing!

I bought this and the full shampoo. I thought my hair was fine but my hairdresser said it’s medium. I have waxy frizzy hair and this really helps the frizziness without weighing it down. A little goes a long way!! I usually have to blow dry my hair to look. Ice but with my curling wand to add a few waves it looks amazing and is so bouncy!

  • Photo from Morgan G.

Customer review from VIRTUE

2 months ago

Life changing!

This shampoo, paired with the conditioned and the 6-in-1 styler cream has changed my life. I've grown up with thick, wavy hair and have always struggled to find products that actually just smooth the frizz, without weighing down my hair or making it 'straight'. I've found it! This hair cocktail has given me so much confidence. I love wearing my natural hair texture now, or, even styling it. My boyfriend even commented and said 'you hair feels so lightweight'! Will be repurchasing for forever!

Customer review from VIRTUE

3 months ago

Shampoo review

I do not think the product works well with the other products that were recommended by your Quiz. My hair feels dryer since using these products.

Customer review from VIRTUE