About The Brand
Khloé Kardashian and Emma Grede founded Good American with the intention to create premium denim that fits everyone. Not merely a brand but also a cause, Good American openly challenges industry norms—creating size-inclusive styles (00–24) and celebrating women’s curves at every age and stage of life. With high-quality fabrics, flawless fits, and an uncompromising commitment to comfort, Good American creates products you’ll look—and feel—good in. But the good vibes don’t end there. As a certified B Corporation company, Good American keeps people and the planet at the forefront of everything it does. By using organic or recycled cotton and eco-friendly washes, and building an ethical supply chain, the brand has proven that it’s about more than looking good.
