PRIME TIME Daily Protecting Primer SPF 30

2.9 (188)
$31.00
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Product Details

Web ID: 5611350

What It Is

A lightweight, creamy primer that extends makeup wear and provides mineral-based protection against UV rays, blue light and environmental stressors.

  • What It's For

    For all skin types.

  • What It Does

    - Preps skin for makeup.
    - Improves the look of bare skin.
    - Extends makeup wear up to 24 hours.
    - Protects against UVA/UVB rays with mineral SPF 30.
    - Protects against pollution and environmental stressors.

  • How To Use It

    - Apply a small amount to your entire face after skin care and allow to dry down before applying foundation.
    - Apply liberally 15 minutes before sun exposure.
    - Children under 6 months of age: Ask a doctor.

    Sun Protection Measures:
    Spending time in the sun increases your risk of skin cancer. To decrease this risk, regularly use sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures. Limit time in the sun, especially from 10 AM to 2 PM. Wear long-sleeved shirts, as well as pants, hats and sunglasses. Reapply sunscreen at least every 2 hours. Use a water-resistant sunscreen if swimming or perspiring.

  • Features

    • This product is part of BEAUTYSPACE, a luxe boutique filled with cult favorites and innovative must-haves.

  • Shipping & Returns

    • This item may not be shipped to Hawaii, Federated States of Micronesia, Palau, Guam, Armed Forces Pacific, Alaska, Puerto Rico, Northern Mariana, Armed Forces Europe, Marshall Islands, American Samoa, Armed Forces Americas
    • California and Minnesota customers call 1-800-777-0000 for free shipping information.
    For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The primer provides good coverage, hydration, and sun protection, giving a natural, glowing look to the skin.
  • Many customers find the current formula to be extremely thick, difficult to apply, and leaving the skin feeling oily and sticky.
  • Several express disappointment that the formula has changed from the previous version, which they preferred.
  • While the primer has some beneficial qualities, the current formulation is problematic for many users.
AI-generated summary from 188 customers reviews.
2.9/5

188 star ratings & reviews

Write a review
35.1% of reviews have 5 stars
66
7.4% of reviews have 4 stars
14
11.2% of reviews have 3 stars
21
9.0% of reviews have 2 stars
17
37.2% of reviews have 1 star
70

7 customer images

188 reviews
Susan L
9 days ago

Buy local if you can

I love Bare Minerals products and have used this foundation for tears. But I'm disappointed with my latest tube. The product is either old, or damaged by the cold while in route.

Customer review from macys.com

Kay
1 month ago

No good

Came out thick and pasty. I have no idea what to do. I really wanted to like this product too.

Customer review from macys.com

Jen M.
2 months ago
from US, United States
Incentivized review

Terrible - bring back the BB cream

I used the find your new favorite tool because BM discontinued the BB Cream primer. This product is subpar in every way. Just terrible. Too thick, and barely comes out of the tube. Does not glide well at all. Feels like paste on your face. And the tone is all off. The old BB primer cream created a smooth canvas and the mineral makeup looked great on top of it. This is garbage. Do not recommend. BM doesn't have a decent primer at all - i have tried all of them. Desperately wish they'd bring back the BB primer cream, or at least do a limited run so those of us who know it was the best one can buy 25 bottles each. The Tarte BB blur tinted moisturizer is close but it doesn't have the same primer effect. I am not sure why BM would suggest this as a substitute for the BB cream but it is awful. Avoid at all costs and save your money.

Customer review from bareMinerals

Genie M.
2 months ago
from US, United States
Incentivized review

Unfortunate.....

I've never had a problem with Bare Minerals, but this product has some sort of chemistry issue. The product will not come out of the tube. I think maybe it froze in transit? Hopefully I will get a replacement. I have reached out but have not heard back.

Customer review from bareMinerals

Qbeecali
2 months ago
from California

Expired product

I was looking forward to trying this and when I got it and opened it, it had a funny smell. I checked the expiration date and it had expired over a year ago! What is up with that Macy's? Where is your quality control?

Customer review from macys.com

Jenny T.
3 months ago
from US, United States
Incentivized review

Very thick

I have purchased this inthe past and the tubes were ok. This one seems to be very thick almost like old and drying out.

Customer review from bareMinerals

Nadine B.
3 months ago
from US, United States
Incentivized review

Primer

This was not what I was expecting. The formula was so dense, I could barely squeeze it from tube and then it was hard to distribute on my face without a lot of tugging.

Customer review from bareMinerals

Jennifer L.
3 months ago
from US, United States
Incentivized review

Dissatisfied

I usually love Bare Minerals products however this primer is thick as glue and goes on like a paste.

Customer review from bareMinerals