TAG Heuer

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Tag Heuer

TAG Heuer Watches

Since 1860, TAG Heuer has been synonymous with technological innovation and precision timing. Founded by Edouard Heuer, the brand began by creating pocket watches. However, by 1882 Heuer recognized that sports competitions needed accurate pocket chronographs to time road races, and the company's expansion, as well as its long and storied history with racing began. Today, TAG Heuer watches, like the Carrera and Formula 1 collections, are inspired by a deep connection to competition and known for their precision. Worn by drivers at every level and used at many of the world's most famous competitions, TAG Heuer watches and timepieces reliably capture every fraction of a second, so you won't miss a thing.

TAG Heuer Watches for Men. TAG Heuer is known for pushing the limits of watchmaking with technology and savoir-faire--reaching ever higher and exceeding its own precision standards. Throughout our collection of TAG Heuer watches for men you'll find groundbreaking devices that are as advanced as they are chic.

TAG Heuer Wristwatches for Women. Bold yet timeless, feminine yet strong, and robust yet refined, TAG Heuer creates watches as versatile as the women who wear them. Featuring thoughtful designs and advanced technology, our selection offers elevated, functional accessories for sport and for life.

TAG Heuer Carrera Collection. With an elegant yet sporty feel, TAG Heuer Carrera watches embody the spirit of endurance and high performance. Born on the racetracks in 1963, the collection, which features refined indexes and hands to better catch the light, is a tribute to the famous, and dangerous, Carrera Panamericana auto race.

TAG Heuer Formula 1 Collection. The TAG Heuer Formula 1 collection is inspired by racing and designed for men and women who dare live life at full speed. Made with fluted crowns for easy handling, even with racing gloves on, and a double-security bracelet with a driver extension, they are sophisticated, casual timepieces you'll turn to again and again.