Intense Gel Eye Liner

$34.00
LOYALLISTS GET FREE SHIPPING! Sign Up
LOYALLISTS: No minimum EVERYONE ELSE: $50 or more
PLUS, FREE RETURNS! Info/Exclusions
BECOME A LOYALLIST & GET A $25 REWARD
With your next online purchase of $125+. Info/Exclusions
Offers & Perks
Gift with purchase
See offer details

Product Details

Web ID: 4940701

What It Is

An intensely pigmented, waterproof gel liner in convenient pencil form. A waterproof gel formula with pigment rich color.

  • What It Does

    Smoothly glides on with even, rich, pure definition that will stay put from application to removal.

    FREE OF...
    Phthalates, sulfates (SLS/SLES), animal byproducts (vegan)

  • How To Use It

    To achieve an invisible liner look, lift your eyelid and, holding the pencil upright underneath the upper lashes, press and wiggle the liner in between each lash along the lash line. For more intense definition, start at the innermost lash and glide the tip of the pencil along the lash line. For a smokey look, diffuse the line with the built-in smudger.

  • Features

  • Shipping & Returns

    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    • Please call customer service for returns.
    For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The eyeliner has a creamy, gel-like texture that glides on smoothly without tugging the delicate eye area.
  • It provides rich, vibrant pigmentation that stays put all day without smearing or smudging.
  • The eyeliner comes in a variety of beautiful shades, allowing users to create a range of eye-catching looks.
  • Many reviewers find it to be long-lasting and waterproof, making it ideal for daily wear or special occasions.
  • A small number of users experienced issues with the eyeliner tip breaking easily or the product not staying put as well for those who wear contact lenses.
AI-generated summary from 74 customers reviews.
4.4/5

74 star ratings & reviews

Write a review
56
4
8
3
3

2 customer images

74 reviewssorted by Newest

Sherranna
1 month ago

Eyeliner

The tip broke off as soon as I applied it, meaning it was necessary to sharpen it and loosing 1/4 inch right off. The color is great

Babs2936
2 months ago
Incentivized review
SUBMITTED AS A SWEEPSTAKES ENTRYYes

Wondrous gel eyeliner

Fantastic for lining under upper lid. Stays put all day

Recommends this product

TruPetite
2 months ago
Incentivized review
SUBMITTED AS A SWEEPSTAKES ENTRYYes

Lasting gel that’s easy to apply

Easy to use, gel goes on smoothly

Recommends this product

JaneKB
4 months ago
Incentivized review
SUBMITTED AS A SWEEPSTAKES ENTRYYes

Everyday Look Made Easy

The Gel Eye Liner changed the way I do my eye makeup, especially as someone who used to struggle with getting a steady line. It glides on so smoothly and gives a bold color in just one swipe, making it very beginner-friendly. I love that it stays put all day without smudging or fading, even when I’m running around. Added another favorite to my makeup routine!

Recommends this product

Sun, Palm and Paradise Tr
5 months ago
Incentivized review
SUBMITTED AS A SWEEPSTAKES ENTRYYes

Eyeliner

I love this eyeliner!! It glides on and has staying power.

Recommends this product

triciah
6 months ago

Easy to apply

I use this every day - I love the color and the ease of application.

Customer review from bluemercury.com

anjaPdx
6 months ago

Great at first, poor packaging & use overall

Purchased after receiving another color in a BlueMercury Edit bag. The pigment, ability to blend, and ease of removal were great. The problem I had which leads to a low review is that after a few sharpens, the product broke off and fell out of the pencil, leading to: #1. pain from scraped eyelid and #2. loss/waste 35-40% of the product since the liner fell out of the pencil. Will not re-purchase this liner.

Customer review from bluemercury.com

Myriam F
7 months ago
Incentivized review
SUBMITTED AS A SWEEPSTAKES ENTRYYes

Best eyeliner!!

Long lasting, easy to apply, never smudges

Recommends this product