So Curl Mascara

$90.00
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Product Details

Web ID: 1657791

So Curl Mascara curls, thickens and instantly coats the lashes. Its complete formula combines three actions: Eyelashes appear fuller and longer due to vitamin-rich Peptide and Arginine. Eyelashes appear stronger with continued use (vitamin-rich Peptide). Eyelashes are more beautiful day after day (Pro-vitamin B5, Rice Phytoceramides, Castor Oil, Passionflower extract).

Its complex of curling and fixing polymers, combined with a lash-curling brush, gives the lashes an incredible, instant and lasting curve. The dual-coating ultra-pure pigments provide intense color and long-lasting makeup. Tested under ophthalmological conditions. Suitable for sensitive eyes and contact lens wearers.

How to use: Position the brush horizontally with the inner curve towards the lashline so that it perfectly hugs the curve of the eye. Lightly press the brush against the very root of the lashes and pull it towards the tip by closing your eyelid to give your lashes an incredible curve. Continue the application towards the lashes of the outer corner of the eyes, then return to the inner corner. Repeat to intensify definition and volumizing effects. Depending on the desired look, apply to the lower lashes as well.

  • Features

  • Shipping & Returns

    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    • Please call customer service for returns.
    For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The mascara is effective at curling, lengthening, and volumizing lashes, creating a dramatic yet natural-looking effect.
  • The curved brush design helps reach and define all lashes.
  • The long-lasting formula is easy to remove without causing irritation or clumping.
  • While some found the price point high, the majority felt the superior performance justified the investment.
  • A few reviewers noted minor packaging issues, but these seemed isolated.
AI-generated summary from 36 customers reviews.

4.5/5

36 star ratings & reviews

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36 reviewssorted by Newest

PrepWife
22 days ago
Incentivized review
SUBMITTED AS A SWEEPSTAKES ENTRYYes

Great Mascara

My new favorite mascara! Makes my lashes lush and full.

Recommends this product

HeatherM
3 months ago

Love the look

I have had so many complements on this mascara. Makes my blue eyes pop!!!

Customer review from bluemercury.com

Annieoakley
3 months ago

Not worth the $

I am really disappointed in this mascara. It was a splurge for me and almost immediately. I regretted it. Compared to my usual $30 mascara this gives way less definition and length, is harder to remove, and smudges way more easily. I wouldn’t say that it adds much in terms of curl either, which is primarily the reason I bought it. I’m actually shocked at how bad this product is.

Customer review from bluemercury.com

JC from Charleston
4 months ago

Best curling mascara ever!!!

This mascara is absolutely the BEST mascara for lengthening and building fullness in your lashes. People stop me and ask me what mascara it is! I use the brown and I cannot be without it, I really can't. I know it's expensive, but sometimes the spend is worth it. I try to buy when I can combine purchases for a %off, that helps. Highly highly recommend. I feel that this curling mascara is a hidden gem.

Recommends this product

Customer review from bluemercury.com

Vicky J
5 months ago
from UK

Great product, perfect for thinner lashes

This is my go-to daily mascara. The small wand is really helpful for thinner lashes where you need a smaller and finer applicator, the wand helps you reach the smaller lashes in the corner or the eyes. Great coverage without creating too much of a statement for day to day use, ie: days with minimal makeup but you want to accentuate the eyes. Have not experienced any issues with the packaging and clogging/drying out,

Recommends this product

Customer review from spacenk.com

LoveSpaceNK
9 months ago
from England, UK

Not for me

I bought this thinking it looked fab and the wand is fab! I loved the shape of the wand. I find the product goes lumpy and drys quickly. The packaging is the biggest fault, it gets very unhygienic at the seal, the product gets to the outside seal. This can’t be good so I’m stopping using it due to the possibility of bacteria getting into it. Please make a new packaging with a good seal as the wand is lush! So big and brilliant.

Customer review from spacenk.com

Montag
10 months ago

Sisley mascara

Easy to apply and lengthen your eyelashes

Recommends this product

Bloomingdale's customer
11 months ago
Incentivized review
SUBMITTED AS A SWEEPSTAKES ENTRYYes

Great mascara

My favorite mascara, makes your eyelashes look long and thick, does not flake

Recommends this product