WHAT IT IS:
As every stylist (and breakage-prone consumer) knows, weak and brittle strands don't make for a great 'do. Flawless styling requires a strong foundation. With fuller, more resilient hair, you can part, swoosh, sweep or pin as you like--without stressing over hair loss.
WHAT IT DOES:
Bumble and bumble's new Full Potential Hair Preserving Shampoo, Conditioner and Booster Spray provide the building blocks for stronger locks from scalp to ends. Instantly, the regimen creates the look of a healthier, plumper mane and helps to reduce breakage. It's your full (styling) potential, realized.