AQUA is for the girl who pauses everytime she sees an amazing dress at brunch or clocks a killer outfit on Instagram.
The girl who creates her own trend report out of mental notes and screen grabs, then effortlessly incorporates the look into her wardrobe regardless of her budget.
It's not for the young, but the youthful - women of any age who want to feel flirty and feminine while looking totally fierce.
It's about bright colors, bold prints, exciting fabrics and plenty of sparkle.
It is, in short, everything a devoted follower of fashion could want and more.