Pretend Play

Imagination and creativity are both important traits for kids because they contribute to cognitive and language development, and pretend play is an easy way for the little ones to grow these characteristics. There’s many types of pretend play that allow them to fantasize different scenarios, like kids’ kitchen sets, dollhouses, and dress up sets. Inspire their culinary skills with a kids’ kitchen set and pretend food from Melissa & Doug or Tender Leaf Toys. With baking sets, coffee machines and even an ice cream parlor, they will be able to serve a selection of tasty treats (even though you can’t actually eat them.) Toy cars from Bruder and ETRL take pretend play to another level with trucks, tractors, and emergency vehicles that look—and occasionally sound—like the real thing. Meanwhile, for little ones who aspire to be princesses or pop stars (or maybe even both), costumes and sets from Sweet Wink and music gear from Wireless Express will set the stage for wow-worthy performances.

For more, shop our kids’ toy boutique where you’ll find pretend play toys alongside  outdoor activities, arts and crafts, and more. And for the next phase of their creativity, look to our collection of video games and consoles to give them the power to explore new worlds.