Social media is a great tool for customers to talk with Bloomingdale's and each other. As a part of the Bloomingdale's community who wants to join in on the conversation, it is important that you do your part and make sure the context of those conversations and content are clear to other customers so they can make a fully informed decision when reading your content.

A connection to Bloomingdale's can take many forms - from receiving an entry to a Bloomingdale's sweepstakes, to attending a special event hosted by Bloomingdale's, to receiving free product from or working for Bloomingdale's. If you have a connection to Bloomingdale's, that connection must be disclosed whenever you write or talk about Bloomingdale's online, and it should be disclosed in a way that others can easily understand the context of your statement.

Your disclosure of your connection to Bloomingdale's should be clear and obvious to your reader and comply with Federal Trade Commission Endorsement Guides. For example, within a product review post you may say "This review is a Bloomingdale's sweepstakes entry" or "Bloomingdale's provided me this product for free" or you might include a hashtag such as #ad, #paid, #bloomingdalessweepstakesentry. In the case of sharing a video, you should disclose your connection to Bloomingdale's within the video itself. Further details are available on the Federal Trade Commission FAQ page.

Thank you for being a part of the vibrant Bloomingdale's community and for sharing your honest beliefs and experiences.

Updated May 4, 2018