California Love
This spring we’re celebrating the spirit of California—its beauty, its resilience, its boundless creativity, and, of course, its fashion. To help us showcase the best of West Coast style, we partnered with over 70 brands—including some very exciting new launches—to create over 270 exclusives inspired by its bright skies, exquisite landscapes, and sun-soaked ease. The result is a love letter to the people and places that make it unlike anywhere else.
Mother
With nostalgic references like poppy-embroidered cutoffs, this capsule captures the essence of growing up in California in the ’70s—what you were wearing, what you were doing, and the free-spirited vibes that were always flowing.
A.L.C.
A.L.C. paints a picture of West Coast sophistication through soft hues that capture the glow of a California evening. No wonder then that the collection’s satin dresses were made for summer nights—chic, confident, distinctly feminine.
Vince
The West Coast aesthetic is synonymous with Vince, where understated styles speak to a life of easy refinement. Honing in on off-duty looks, its capsule includes relaxed pieces in sun-washed shades—the building blocks of a perfect summer wardrobe.
Aya Muse
A favorite of L.A. It girls, AYA MUSE is known for its ethically made, minimalist designs. For us, it created three exclusive dresses that embody its California—effortlessly chic, distinctively simple, consciously crafted.
Reformation
Everyone’s favorite weekend ritual, a trip to the farmers market, proved the perfect inspiration for the sustainable brand’s capsule. Just for us, it has reimagined some of its most loved dress silhouettes in fresh spring colors and an exclusive floral print.
The Great X Stetson
Combining an elevated Americana sensibility with a 160-year legacy of Western heritage, this collab reimagines iconic Stetson styles through a distinctly California lens.
Alice + Olivia
Road trip vibes, reimagined by Stacey Bendet: This whimsical capsule captures the carefree elegance of a California summer—spirited, stylish, and full of adventure.
Agolde X Tupac
To mark 30 years since the release of “California Love,” AGOLDE partnered with the Tupac Foundation on an anniversary collection celebrating the artist’s enduring influence on culture and West Coast style.
Nahmias
Blending skate, basketball, surf, and music codes, NAHMIAS captures the essence of the SoCal dreamer: laid-back, driven, and unapologetically creative. “For me, NAHMIAS tells the story of Southern California beach-kid culture. Every piece I create is a part of my story.” –Doni Nahmias
Frame
With styles for men and women, this capsule channels classic California style through vintage-inspired graphics, breezy crochet details, and an air of laid-back sophistication.
Vince
The West Coast aesthetic is synonymous with Vince, where understated styles speak to a life of easy refinement. Honing in on off-duty looks, its capsule includes relaxed pieces in sun-washed shades—the building blocks of a perfect summer wardrobe.
Rails
Inspired by coastal living, relaxed silhouettes and expressive prints evoke the ease of surf towns, long drives along the PCH, and the nostalgia of skate culture.
Primitive X Sublime
The streetwear brand, founded by legendary skateboarder Paul Rodriguez Jr., teamed up with the iconic ska punk band on a capsule that celebrates California counterculture through a blend of music, art, and street style.
Levi’s
A part of San Francisco’s fabric for over 170 years, the iconic jeans brand revisited its roots for a capsule that blends its classic denim heritage with fresh, modern details.
Stampd
At the nexus of luxury and streetwear, the L.A.-based brand shares its vision of new California minimalism: sharp yet relaxed silhouettes with prints and graphics inspired by the Southern California landscape.
RTA
For its California capsule, RtA, short for Road to Awe, drew on the city that has shaped its creative vision—Los Angeles. Its culture, raw energy, and landscape come alive through graphic prints and a streetwise design aesthetic.
Rusty
Forty years ago, surfers, skaters, musicians, and artists came together to redefine alternative surf culture and coastal style. Today, that same sense of adventure and freedom carries on. For its exclusive capsule, the brand introduces Rusty AFTR collection, born from the beach, made for what comes after.
Birkenstock + Staud
Raffia sandals and a playful take on the Tommy bag. Everyday accessories with a sense of ease.
Beautyspace
Discover the best of Cali beauty with this curated set of best sellers from our favorite California brands, including Vintner’s Daughter, Oak Essentials, JVN, True Botanicals, Eighth Day, Anastasia Beverly Hills, and PHILIP B.
Nette
The seed of this luxury fragrance brand was planted in a candle shop in San Francisco, where founder Carol Han Pyle spent her childhood watching her mother hand-dip and carve fragrant candles. That experience continues to inspire Nette’s fragrances, blending West Coast ease with sophisticated design.
Sydney Evan
The jeweler created five vibrant beaded bracelets, designed to be layered and lived in, each with Cali-inspired charms—from the Hollywood star and film reel to a diamond encrusted “LA.”
Charlotte Tilbury
The makeup artist known for Hollywood Glam created an exclusive shade of her iconic Pillow Talk Multi-Glow Highlighter just for us: the warm-toned Dream Light.
Bloomingdale’s Sets
Four specially curated sets for après-beach, highlighting California-inspired beauty and fragrance picks.
Sisley Paris
A set of two lipsticks—Bel Air and Beverly Hills—created in collaboration with celebrity makeup artist Patrick Foley, and packed with a personalized note.
Adina Reyter
Iconic Los Angeles symbols get elevated into wearable souvenirs—a signature L.A. hinge charm, sunglasses, and a mini palm tree.
