Women's Editorial

Spring Trend

Cottagecore

For the rustic-romantic: Vintage-inspired pieces like poet blouses and housedresses.

Name to Know

All Access

Innovative eight-way compression fabrics and sleek silhouettes give this New York–based activewear brand a street-style vibe.

Look We Love

Headscarves

Tied around a ponytail, woven through a braid, or wrapped bandana-style, colorful printed designs banish bad hair days instantly.

Introducing

MARGE SHERWOOD

The South Korean handbag label draws its inspiration and its name from the elegant female lead of the film The Talented Mr. Ripley.

Spring Trend

Novelty Totes

Gleefully oversized, emblazoned with logos, or awash in bold prints, the tote is back and this time she’s ready to play.

Introducing

Alexandra Miro

This eponymous brand started with a stylish goal: Create the perfect one-piece. Today those streamlined suits include plunging necklines, strappy backs—and belted bikinis—for bodies of all shapes and sizes.

Trending Now 

Platform Sandals

The rare shoe that delivers style, comfort, and a few extra inches, the most in-demand versions effortlessly pair with off-duty shorts and breezy dresses.

Introducing

Cult Gaia

Though the aptly named label achieved cult status with its crescent-shaped Ark clutch, it’s designer Jasmin Hekmat’s vintage-inspired ready-to-wear that we’re all talking about this season.

Trending Now

Mini Bags 

Worn around the neck like a pendant, dangling off the wrist, or draped crossbody, these itty-bitty bags were made for carrying true essentials only—a darling excuse to lighten your load.

Introducing

Loewe

The Madrid-based fashion house may be known for its luxe leather goods (a favorite of Spanish royalty), but its sunnies are equally chic.

Trending Now

Woven Accessories

Spotted on more sophisticated silhouettes than ever—think structured satchels and braided mules—you could say that weave become totally obsessed.

Introducing

Karen Mabon

The eponymous London illustrator’s signature prints bring a touch of whimsy to every day.

LET’S HEAR IT FOR THE MOMS

Incredible gifts for giving her the Mother’s Day she so richly deserves.

We Love Our Bloomie’s Moms

Meet some of the amazing, do-it-all women who run our company (and their own little worlds)!

Swim Trends S/S 2021

Destination: Summer

Suit up for the season we’ve all been waiting for.

Lingerie You'll Live In

Celebrate your body's unique curves in our comfiest-ever bras and briefs.

Ultimate Bra Fit Guide

Take the struggle out of bra shopping with our expert tips.