The Surf Shop

RLT, Solid & Striped, Elisa Johnson

Surf culture springs to life in our latest pop-up celebrating California’s favorite pastime. Featuring locally sourced brands, the shop is full of beachy essentials and free-spirited finds for coastal adventures big and small. Online and in store at 59th Street, Century City, and South Coast Plaza through 5/15.

Channel Your Inner Surf Girl

L*Space, AGOLDE, C.BONZ, Clare V.

Channel Your Inner Surf Girl

Effortlessly cool. Quintessentially Cali. Fresh bikinis and beach day extras for that perfect endless summer vibe.

Beach Day Beauty

Nourishing formulas, organic ingredients, and scents that bottle the ocean.

Le Prunier, L*Space

Le Prunier, L*Space

Le Prunier, L*Space

Le Prunier, L*Space

Rel Beauty

Rel Beauty

West Coast Cool

Men

Graphic tees, board shorts, and more modern takes on timeless surf style.

Home

Beach-club-worthy stripes for days at the shore and your own backyard cabana.

Locally Sourced

New to Bloomingdale’s, these indie Cali labels were founded as a stylish love letter to their home state.